The Direct Marketing Specialist will contribute directly to two
essential fundraising streams at IFAW: Face to Face Acquisition & Donor
Direct Mail, along with new fundraising channels as identified. The
person in this role is an enthusiastic fundraising professional who
thrives in a fast-paced environment & is passionate about making a
difference in animal welfare & conservation. They have experience in
Face-to-Face fundraising & enjoy working with the public. Additionally,
they are excited to develop innovative donor contact strategies &
explore new giving channels. Above all, they are motivated by doing
meaningful work for a great cause. Role & Responsibilities Donor Direct
Mail: In support of the Director of Annual Giving Provide, & keep
current, an analysis of direct mail appeals for various donor giving
levels Initiate & execute multi-channel integration approaches for
direct mail donors to reduce cost & improve stewardship Collaborate with
Digital fundraising to craft strategy that integrates all IFAW?s
one-time donors Become proficient with IFAW?s analysis tools, analyze, &
recommend shifts in strategy Collaborate with IFAW?s Director of
Prospect research to enhance traditional analysis & recommend strategy
shifts accordingly Donor Segmentation: In support of the Fundraising
Segmentation Manager & others Support the decision making for each
marketing appeal ensuring effective & efficient donor communication.
Make sure the right donor gets the right message at the right time.
Continuously review results & costs to inform future appeals Provide
backup expertise to the Segmentation Manager Face to Face Acquisition
(US): In support of the Director of New Donor Engagement As part of a
collaborative process, develop the pitch & training materials for IFAW?s
face-to-face fundraising in four countries Collaborate with Face-to-Face
agencies to drive the best acquisition & retention metrics Assist with &
conduct training sessions for agency staff, ensuring alignment with
IFAW?s brand voice, values & campaign goals Support with invoices,
tracking & monthly financial forecasting Proactively identify
opportunities to improve campaign metrics through testing, innovation, &
cross-market insights Stay current with global best practices for
face-to-face fundraising Provide additional fundraising support as
requested As requested, support the DVP of Direct Marketing with new &
emerging fundraising channels- providing analysis & recommendations &
assisting with launch. As time allows support any of the Direct
Marketing Fundraising directors, & the DVP of Direct Marketing, with
Projects As Needed Qualifications & Educational Requirements Five To
seven years? comparable experience in a professional office environment.
A passion for fundraising & direct marketing Demonstrated project
management experience, including a track record of seeing projects
through from beginning to completion. Pragmatic, self-motivated, &
composed under pressure with professional acumen. Superior planning &
organizational skills & ability to manage logistics & communications in
a fast-paced environment. Ability to work independently with minimal
supervision & to problem solve with little guidance. Excellent verbal &
Written Communication Skills, Including Strong Synthesis Abilities.
Excellent interpersonal skills & teamwork principles. Experience using a
