MARKETING MANAGER
Laguna Industries, LLC
Location: Tigard, Oregon (on-site)
Reports to: President of Sales and Marketing
Compensation: $85,000–$95,000
Employment type: Full-time
COMPANY OVERVIEW
Laguna Industries, LLC is a manufacturer of smart Motor Control Center (MCC) systems and related equipment for the conveyor car wash industry. Headquartered in Tigard, Oregon, Laguna serves a national customer base of car wash operators and developers and is recognized within the industry for product quality, technical innovation, and the strength of its customer relationships.
The company has grown to approximately $20M in annual revenue and is positioned for continued expansion in MCC systems, controllers, parts, and retrofit opportunities.
POSITION SUMMARY
The Marketing Manager will be the first dedicated marketing professional at Laguna and will establish the marketing function. Reporting to the President of Sales and Marketing, this role will define and execute the company's marketing strategy, build the digital and content infrastructure to support it, and partner closely with sales, engineering, and operations leadership to support revenue growth.
This is a hands-on role with significant scope and autonomy. The Marketing Manager will work with a roster of external contractors (web development, SEO, graphic design, photography) and will be expected to operate with project-level direction rather than day-to-day oversight.
KEY RESPONSIBILITIES
- Build and maintain Laguna's marketing infrastructure — website, analytics, content systems, and KPI reporting — from a current state where these functions are handled on an as-needed basis.
- Manage Laguna's online presence including website content, SEO, and LinkedIn. Engage and manage external contractors for technical web development, design, and specialized SEO work.
- Develop and execute a content program, including a regular newsletter, customer stories, and ongoing LinkedIn presence designed to build brand awareness with prospects who have not previously worked with Laguna.
- Map and track the addressable market of conveyor car wash operators and developers in North America. Monitor competitor activity (website changes, product launches, social and tradeshow presence) and surface insights to leadership and sales on a regular cadence.
- Maintain and update prospect and customer market data, working with the sales team on lead handoff and pipeline support.
- Produce and maintain sales collateral including product cut sheets, line cards, presentation materials, and tradeshow assets. Support tradeshow logistics, pre-show outreach, and post-show follow-up.
- Develop awareness of AI-driven tools and emerging marketing technologies, and apply them where they create measurable value for the business.
- Establish and report on marketing KPIs, including website traffic, lead generation, content engagement, and tradeshow activity.
QUALIFICATIONS
Required:
- 5–8 years of progressive marketing experience, with demonstrated success building or rebuilding a marketing function in a B2B environment.
- Direct experience in B2B industrial, manufacturing, or technical product marketing.
- Proven track record of strategy ownership and hands-on execution. Comfortable writing the marketing plan and also writing the LinkedIn post.
- Experience managing external vendors and contractors, including web developers, SEO specialists, and creative resources.
- Demonstrated ability to set, measure, and report on marketing KPIs, with examples of sustained impact over a 1–2 year duration.
- Strong written communication and the ability to translate technical product information into customer- and market-facing content.
- Comfort operating with project-level direction in an environment where marketing is being established for the first time.
Preferred:
- Experience in the car wash, automotive aftermarket, electrical, or industrial controls sectors.
- Experience marketing to an installed base, including parts, retrofit, and aftermarket sales motions.
- Familiarity with current SEO best practices, including the implications of AI-driven search.
- Experience with CRM systems and prospect data management in a B2B sales environment.
WHAT THIS ROLE IS NOT
- This is not a role within an established marketing team. There is no existing marketing department, no junior staff to delegate to on day one, and no playbook to inherit. The Marketing Manager will build these.
- This is not a role for a candidate seeking close mentorship in marketing strategy. The expectation is that the Marketing Manager brings the strategic thinking and brings recommendations forward, rather than receiving them.
- This is not a remote or hybrid role. The position is based on-site at Laguna's Tigard, Oregon facility.
HOW TO APPLY
Qualified candidates should submit a resume and a brief cover letter describing a marketing function they have built or rebuilt, including the starting conditions, the actions they took, and the measurable outcomes they achieved over the following 12–24 months.
