At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.
Job Description
We are seeking a Retail Communications Manager to support the Lakeshore Retail Division. In this role, you will develop clear, consistent and engaging communications that keep field teams and internal partners informed, aligned and connected. This position is designed for a creative, detail-oriented communications professional with a strong understanding of retail operations and field execution. You are a proactive communicator and strategic problem solver who can translate business updates, operational priorities and leadership messages into effective content that drives clarity, consistency and engagement across the Retail team. You will partner closely with senior leadership, store managers, territory managers and cross-functional teams to deliver timely communications through newsletters, email updates, bulletins, templated messaging, social media and digital platforms. You will lead communication planning and execution to ensure messages are accurate, accessible and aligned with business priorities. Strong writing, proofreading, organization and workflow management skills are essential, along with the ability to manage multiple priorities and maintain a consistent voice across the communication, and interpersonal skills to support day-to-day operations, resolve communication needs quickly and reinforce a consistent voice across the Retail division.
A day on the job looks like this:
- Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement
- Partnering with cross-functional teams to plan upcoming store-facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution
- Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely
- Ensuring messaging is consistent across channels and tailored appropriately for different audiences
- Translating business priorities and leadership updates into clear, effective communication materials
- Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts
- Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information
- Identifying communication needs, risks and opportunities that support retail operations
- Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging
- Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently
- Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries
- Collaborating with leadership to shape communication strategies and support key business initiatives
- Facilitating communication between field teams, leadership and cross-functional partners to share updates and reinforce alignment
- Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience
Qualifications
Got the skills and experience? Here’s what we’re looking for:
Required:
- Bachelor’s degree in Communications, Marketing, Journalism, English, Business Administration, Retail Management or a related field, or equivalent experience
- 4+ years of experience in communications, retail communications, marketing communications or a related field
- 2+ years of experience developing business communication materials such as newsletters, emails, templates or bulletins
- 3+ years of experience managing communication projects and deliverables, timelines or cross-functional workflows
- Strong writing, presentation and interpersonal communication skills, with the ability to communicate clearly across audiences
- Ability to adapt and respond effectively in a fast-paced, evolving environment
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Preferred:
- 5+ years of experience in retail, field or internal communications supporting a multi-unit business
- 3+ years of experience partnering with senior leaders, field leaders and cross-functional teams to support communication planning and execution
- Experience with communication platforms, project management tools and Microsoft applications including Teams, Publisher, SharePoint and Zoom, and similar content management tools
Additional Information
And here’s our end of the bargain!
At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties.
For this position, new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at a salary rate between $80,000-$93,500 depending on relevant experience & skillset.
This range is indicative of projected hiring range. The annual base compensation will take into account each candidate's relevant experience, location, and skillset.
- Bonus eligible
- Paid leave for new parents to support work/life balance and family bonding
- Excellent medical/dental and vision coverage—EPO, PPO and HSA
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefits—choose what you like, ignore the rest
- On-site preschool for our employees’ children
- On-site employee gym for all levels/fitness needs
- Generous employee discount
- Casual dress…and we really mean it
At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.
We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.
To learn more about Lakeshore, visit www.lakeshorelearning.com/careers
Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.
To learn about how we collect and use Applicant information, please visit our Employee/Applicant Privacy Policy.
Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.
Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1
