Digital Marketing Manager

Abri • Full-time • Lexington, KY, US • 3m ago

Digital Marketing Manager

Abri, a nationally recognized fee-only fiduciary financial planning firm, is hiring a Digital Marketing Manager to lead our digital strategy and grow our brand across all online channels.

What you'll do

Own our digital marketing end to end: SEO/SEM, paid ads (Google, Meta), social media (Instagram, LinkedIn, Facebook, TikTok), email marketing, and content creation. You'll manage our WordPress site, design creative in Canva, build automation workflows, and use analytics to optimize conversions and ROI. You'll be the first point of contact for all marketing leads to determine best fit and be able to modify campaigns accordingly.

Key goals

Grow website traffic from 10,000 monthly users (currently at 5,000mo visitors)
Drive 100 website conversions (calls, newsletter signups, booked meetings)
Build social following on linkedin, youtube and meta to 10,000 through content-driven strategy

What you bring

Proven experience in SEO, paid search/social campaigns, and social media growth. Skilled with Google Analytics, WordPress, email/automation platforms, and design tools (Canva, Adobe Creative Suite). Familiarity with HTML/CSS/JS and A/B testing a plus.

Compensation & details