Web Content Manager
The Web Content Manager writes, builds, and maintains content across the Midway University website so that people, and the AI tools they increasingly use to research colleges, can find accurate and current information about the university. Using the university's content management system (CMS) and established templates, this position creates campaign and event landing pages, manages shared content that appears across many pages and channels, and connects the website with email, social media, video, news, and recruitment communications.
Working closely with the Marketing and Communications team and partners across campus, the Web Content Manager ensures every page meets brand standards, accessibility requirements, and search best practices, including the practices that shape how the university appears in AI-generated answers from tools such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.
Though primarily a content role, this position requires working knowledge of HTML, CSS, and basic JavaScript, along with light back-end work in Cascade and Modern Campus, such as adjusting templates, configuring reusable components and setting up content feeds. Custom development and server administration is managed by Information Technology.
The ideal candidate is a clear writer who is detail-oriented, organized, and service-minded, and who enjoys turning content from many sources into consistent, accessible web experiences for prospective students, current students, families, alumni, and the broader community.
Required Qualifications
- Bachelor's degree in communications, marketing, digital media, web design, information technology, or a related field;
- Minimum of four (4) years of experience creating and maintaining web content in a content management system (e.g., WordPress, Drupal, Modern Campus/OmniUpdate, TerminalFour, or Cascade).
- Working knowledge of Javascript, HTML and CSS.
- Knowledge of web accessibility standards (WCAG) and experience creating accessible content.
- Understanding of privacy and compliance standards for university websites, including cookie consent, data collection notices, and federally required disclosures.
- A portfolio or links demonstrating web pages or landing pages the candidate has built or maintained.
Preferred Qualifications
- Experience working in higher education or another complex, multi-department organization.
- Experience with Google Analytics 4, Google Tag Manager, and SEO tools.
- Experience with a CRM or marketing platform (e.g., Recruiter, Slate, Salesforce, or similar) and web forms.
- Familiarity with image editing and design tools (e.g., Adobe Photoshop, Adobe Express, Canva, or Figma).
- Experience with A/B testing or landing page conversion optimization.
Currently, Midway University is unable to provide new employment visa sponsorship. Consideration will be given to candidates who are already legally authorized to work for any employer in the United States.
Review of application will begin immediately and continue until the position is filled.
Midway University is an equal opportunity employer.
