Role: CRM & Email Automation Specialist
Location: New York, NY
Working pattern: Four to five days per week in the office
About Cosign
Cosign is the fastest growing prop-tech company in the United States, revolutionizing the $4 trillion rental industry with a market-leading, one-of-a-kind rent guarantee product. Our mission is to expand housing access for renters and boost occupancy for landlords. Backed by top entrepreneurs, venture capital firms, and real estate investors, Cosign is built by experienced landlords and managers for landlords and managers who deeply understand the rental market's needs.
Our Mission Continued
Cosign is on a mission to expand access to housing by helping landlords approve more qualified renters, without increasing risk. We partner with owners and property managers to close the qualification gap caused by conditional approvals, thin credit files, and the absence of guarantors, materially improving leasing conversion and occupancy. We're building toward a near future where every U.S. property offers Cosign to renters who struggle to qualify, expanding housing choice while helping owners and operators convert demand into signed leases.
Our Hiring Philosophy
At Cosign, we seek exceptional talent with relentless intellectual curiosity, individuals who:
- Challenge the status quo and drive continuous improvement
- Demand excellence from themselves and their colleagues
- Identify and solve problems others don't even recognize
- Create innovative solutions others believe impossible
We deliberately seek these rare, high-impact performers who attract similar talent. While most companies avoid hiring these exceptional individuals due to their demanding nature, we actively pursue them. When we find someone extraordinary, we move quickly to bring them onboard.
We believe average talent builds average companies. By assembling a team of exceptional performers, we're creating the talent density needed to transform the rental industry and set new standards of excellence.
The Opportunity
Calling all email and SMS wizards. We're looking for a hands-on, data-driven CRM and lifecycle marketer who loves building automated customer journeys, optimizing email performance, and turning data into measurable growth. You will take our lifecycle and CRM function to the next level, owning email, SMS, and CRM across the full customer and growth journey.
As the first dedicated lifecycle hire, you will own the entire stack: platform selection and CRM operations, database management, segmentation, workflows and automations, automated journeys, copy, deliverability, and reporting. You will work directly with leadership to turn the funnel into a system, with every campaign tied to activation, conversion, and retention outcomes across the portfolio.
This role is ideal for someone who thrives in a startup environment, has built lifecycle programs from 0 to 1 before, and is excited to own a channel end-to-end in a fast-moving, early-stage context.
Key Responsibilities
- Own the lifecycle marketing engine across the business: email, SMS, and in-app messaging spanning the renter journey (application, approval, lease-up, renewal, win-back, referral) and the property-partner journey (onboarding, activation, expansion).
- Own the ESP/CRM stack end-to-end: platform selection and implementation, integrations with product and sales data, list hygiene, deliverability, and compliance (CAN-SPAM, TCPA).
- Build a segmentation and personalization strategy that speaks differently to renters, landlords, and property management partners at every stage of the funnel.
- Build the automated journeys that drive our core metrics: activation flows that convert started applications, nurture flows that move approved renters to signed leases, and retention flows that drive renewals and referrals.
- Own campaign execution from copy to send: write, build, QA, and ship high-quality campaigns yourself, with a continuous testing program across subject lines, send times, content, and cadence.
- Flex with the business: step into adjacent growth, content, and ad hoc projects as needed in an early-stage, fast-moving environment.
About You
As a highly motivated and data-driven lifecycle marketing expert, you take full ownership of the lifecycle and CRM function, from initial strategy to final campaign execution, without needing direction. You are deeply committed to your targets, remain structured under pressure, and distinguish true results from mere activity.
You thrive in early-stage landscapes where processes are still evolving. Instead of seeing gaps as obstacles, you view them as chances to innovate, bring fresh ideas, and find energy in constructing something new rather than simply working inside it.
You are an email wizard, comfortable running multiple campaigns at once, leveraging A/B/C testing, and using AI to drive the highest-performing outcomes.
Preferred Experience
We are looking for a passionate, experienced lifecycle marketer who is excited about expanding housing access and wants to build a marketing function that has never been built before.
- 4-6+ years of lifecycle, CRM, or email marketing experience; startup, PropTech, FinTech, or InsurTech experience is a strong plus.
- Hands-on expertise with a modern ESP/CRM platform (Braze, Iterable, Klaviyo, Customer.io, or HubSpot), including journey building, segmentation, and integrations.
- Proven track record building lifecycle programs from the ground up in a fast-paced environment: you've selected the stack and set up the flows, not just inherited them.
- Strong analytical skills: deliverability metrics, cohort performance, funnel analysis, and A/B test design are second nature.
- Sharp copywriting instincts and high attention to detail; comfortable owning the message from strategy through the final send.
- Working knowledge of HTML/CSS for email is a plus; comfort with SMS platforms and in-app messaging tools is a bonus.
- Experience marketing to both consumers and B2B partners (B2B2C) is highly desirable.
- Familiarity with real estate, rental, or insurance customer journeys is a bonus; curiosity about the space is a must.
What Makes This Opportunity Different
This is an opportunity to join one of the fastest-growing companies in U.S. PropTech at a pivotal moment in our growth. You will play a direct role in accelerating our commercial expansion while helping housing providers create better experiences for residents, renters, and property teams across the country.
You will work alongside a team of exceptional performers, have direct access to senior leadership, and have real ownership over outcomes from day one. We move fast, we take care of our people, and we are building something that genuinely matters.
Working at Cosign
This is a New York City-based position requiring attendance in the office four to five days per week. Cosign is looking for someone who is comfortable operating with pace, accountability and a high degree of ownership. The right person will be energised by the opportunity to build something within a growing business and create a lasting impact.
