Role: CRM & Marketing Automation Manager
Job Type: Full-time, direct hire
Rate: $100,000 - $140,000 DOE
Start Date: Interviewing now
Location: Dallas, TX - onsite with WFH Friday's
Our healthcare client needs a CRM & Marketing Automation Manager to join their team for a full-time, direct hire role.
In this exciting opportunity the CRM & Marketing Automation Manager will be responsible for the development and implementation of a digital-first, customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM.
Responsibilities:
The CRM & Marketing Automation Manager's key responsibilities will include:
- Design and implement unique, customized digital experiences using CDP and CRM resources
- Design, launch, and track online campaigns tailored to markets and personas
- Develop service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites
- Ensure seamless, multi-channel user experience and tracking between marketing assets and web properties
- Execute, track and report on campaign performance while consistently optimizing conversion rates and ROI
- Supervise CRM/MA department overall processes and daily workflow, including managing project workload and monitoring deadlines
- Partner with cross-functional teams to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns
Skills/Qualifications:
The ideal CRM & Marketing Automation Manager has:
- BA Degree and 5+ years of experience, with 3+ years in a leadership role
- Expertise in acquisition and retention marketing, marketing campaign execution, segmentation and building nurture campaigns
- Demonstrated competency with MS Dynamics 365 required, Salesforce a plus
- Comfortable with ambiguity and working in a large, diffused, highly matrixed environment
- Knowledge of health care rules/regulations pertaining to advertising/marketing is a plus