What You Will Do
In this role, you will collaborate with strategic partners to create and manage the production and launch of content and product using best-in-class industry tools.
In The Role You Will
- Perform the execution of email sends, quality testing, A/B testing development and optimization, routine database maintenance, data entry, and data analysis.
- Work with marketing partners to execute email strategy and to create an overall strategic approach to email marketing based on industry best practices, while managing the day-to-day email marketing needs of the business lines.
- Effectively analyze campaign results and distill into recommendations that focus on optimizing email performance based on business line goals.
- Develop/create HTML email templates, testing template enhancements or changes as needed.
- Create and update Process Documentation and SOPs based on evolving business needs, technological enhancements and industry best practices.
- Maintain and update email database in accordance with CAN-Spam regulations and Club practices.
- Execute and send emails to subscribers.
- Coordinate content for email sends via Club software solutions, currently, Atlassian Jira, Adobe Journey Optimizer, and Adobe Campaign.
- Ensure all SLAs and other departmental deadlines are met.
Qualifications
TECHNICAL SKILLS
- Knowledge of HTML, CSS preferred.
- Knowledge of responsive design methodology and coding a large plus.
- Knowledge of graphics software (Photoshop, Illustrator, InDesign, etc.) a plus.
- Experience working with email marketing tools – Adobe Campaign/Adobe Journey Optimizer experience a large plus.
- Experience working with browser and device rendering services.
- Data input and spreadsheet management experience.
Knowledge
- Deep knowledge of email marketing and online demand generation activities with proven success in development and execution of traditional and innovation activities.
- Comfort using empirical data to support marketing decisions; ability to glean intelligence and behavioral inferences from data, demonstrable history of using data to improve profits.
- Solid knowledge of current email standards, email compliance regulations, and email/web best practices.
- Familiarity developing and deploying content for tightly defined target audiences.
- Advanced knowledge of email marketing quality assurance for interactive campaigns.
- Email coding and editing.
Soft Skills
- Excellent organizational and detail-orientation skills.
- Strong organizational, project-management, analytical and quantitative skills.
- Strong interpersonal skills and ability to be part of a remote team.
- Ability to work in a fast-paced environment and adapt and respond to various situations.
- Workflow management skills
- Management of cross-functional relationships.
- Strong writing skills
- Strong communication and time management skills.
- Strong (internal) customer service skills.
Why AAA Northeast
Career Growth: With ongoing world-class training and proven career paths, you'll have the opportunity to develop expertise and advance your career within AAA Northeast.
Trusted Legacy: With over 120 years of service excellence, we have a long track record of protecting our members as well as our employees and their families.
Future-Focused: With new business offerings and increasing digital presence, we are focused on innovating for the future to sustain our success.
What We Offer
- Award-Winning: We’ve been named as a Top Employer for the last 7 years
- Health Coverage: Medical coverage with employer contributions covering up to 93% of the premium cost, plus dental and vision options.
- Retirement: 6% company match on 401(k) retirement plan contribution, with contributions fully vested and made every pay period
- Paid Time off: 3 weeks’ vacation, 12 holidays, 8 sick days, 48 hours of volunteer time annually
- Additional Perks: Free AAA membership, insurance discounts, travel commission refund, up to $625 in Wellness Incentives, up to $6k in tuition reimbursement, and more!
- Compensation: Competitive base pay, annual bonus opportunities, and for certain roles, additional monthly and/or quarterly incentive compensation. The posted salary range represents the full range grade for this role, with individual pay based on job-related skills, experience, shift, and geographic location.
At AAA Northeast, how we work together matters. We are a highly collaborative organization that values connection, transparency, and trust. Our “cameras on” approach during virtual meetings reflects our expectation that team members are present, engaged and actively participating, helping to build strong working relationships and a sense of shared accountability, no matter where we’re located.
We are also proud of our diverse culture, shaped by the talents, experiences, and perspectives of our employees. AAA Northeast is an equal opportunity employer and is committed to fair and equitable practices in recruiting, hiring, and advancement. We do not discriminate based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.
