Blacktip delivers enterprise-grade information technology strategy and support to midsize businesses, helping them turn technology into a competitive advantage. We bring advanced business workflow experience and expertise with the Microsoft platform, proven by our Microsoft Modern Work and Security partnership.
Blacktip is seeking an experienced, execution-focused marketing and communications professional to help generate demand, build a sales pipeline, and generate communications. This onsite role blends outbound prospecting, CRM discipline, and hands-on marketing production. You will support development of The Reef business journal, identify and engage prospective advertisers and customers, use and maintain the CRM, and represent Blacktip at community and industry events. The ideal candidate brings 10+ years of B2B information technology or software application marketing experience and can turn ideas into polished marketing assets quickly.
Pay Range: $65,000 - $85,000 US / year.
Duties
- Develop and execute comprehensive marketing strategies across digital, print, and social media channels to increase brand awareness and engagement.
- Manage marketing automation tools and CRM systems to streamline campaigns, nurture leads, and analyze performance metrics.
- Create engaging content including blog posts, social media updates, email campaigns, and marketing collateral aligned with brand voice and audience interests.
- Oversee the planning, implementation, and optimization of social media advertising campaigns on platforms like LinkedIn.
- Conduct web analytics reporting using tools like Google Analytics to monitor campaign effectiveness, website traffic, and user engagement.
- Coordinate cross-functional collaboration with service management, sales teams, and external agencies to ensure cohesive messaging and campaign success.
- Lead marketing project management efforts by budgeting resources, setting timelines, and tracking deliverables to meet strategic goals.
- Prospecting & pipeline development (B2B): Identify, research, and qualify prospective organizations aligned to Blacktip’s ideal customer profile for IT services and/or software; build targeted lists by industry, role, and buying signals using multiple tools, including but not limited to LinkedIn Sales Navigator and Apollo.io.
- CRM management: Maintain accurate account/contact records, track outreach and outcomes, manage lead stages, and support simple pipeline/activity reporting so leadership has clear visibility into progress in the CRM.
- Event hosting & coordination: Help plan and host Blacktip events (e.g., networking, customer/partner gatherings); manage invites, registrations, run-of-show, and post-event follow-up.
- Event attendance & brand presence: Investigate ICP trade shows and events where Blacktip may be welcome to attend and/or present; attend community and industry events where Blacktip can reach the ICP; represent the brand professionally; capture leads and opportunities for advertising/sponsorship.
- Industry & partner awareness: Follow information technology news and developments, particularly those involving Blacktip’s technology partners, and use these insights to inform outreach and content.
- The Reef & client newsletter: With the assistance of the team, publish The Reef business journal and a monthly newsletter to existing clients.
- Digital content publishing: Publish content to Blacktip’s LinkedIn page and to the Blacktip website, including page updates and posts.
- Content development & copywriting: Write and edit marketing content, including blog posts, case studies, solution briefs, email copy, and social posts, in a consistent Blacktip brand voice; translate technical IT topics into clear, business-focused messaging.
- Campaign planning & execution: Plan and execute multi-channel campaigns (email nurture journeys, LinkedIn, webinars, and events) aligned to sales priorities; build audience segments and automated journeys in Customer Insights – Journeys.
- Sales enablement & alignment: Partner with sales leadership to create and maintain sales collateral (one-pagers, presentations, proposal content); route qualified leads to sales promptly and support follow-up.
- Public relations & corporate communications: Draft press releases, client success stories, and award submissions; support internal and external communications that reinforce Blacktip’s brand and reputation.
- Brand standards: Maintain brand guidelines, templates, and a central library of marketing assets; ensure all materials are consistent and on-brand.
- Marketing calendar & budget tracking: Maintain the editorial and campaign calendar; track spend for events, sponsorships, and campaigns against the approved budget.
- Analytics & reporting: Track and report on email, website, social, event, and campaign performance; deliver monthly results against the Success Metrics below with recommendations for improvement.
- Compliance & data privacy: Ensure email and digital communications comply with CAN-SPAM and applicable privacy requirements, including consent and subscription preference management.
Requirements
- The ideal candidate has 5 or more years of experience in a technology focussed industry.
- Proven experience in digital marketing including SEO, content marketing, demand generation marketing, and performance marketing strategies.
- Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), Google Analytics, Google AdWords, and marketing automation platforms.
- Demonstrated ability to manage marketing, advertising or public relations teams effectively while fostering a collaborative environment.
- Excellent content writing skills with the ability to craft compelling messages tailored for B2B audiences across multiple channels.
- Knowledge of web analytics reporting tools for data-driven decision making; familiarity with CRM systems is essential.
Join us as a vital contributor in shaping innovative marketing strategies that elevate our brand presence! This role offers a vibrant environment where your creativity meets strategic impact empowering you to make a real difference every day.
