Department: Marketing
Location: Houston/Corporate
Description
The Digital Marketing Specialist runs the day-to-day publishing and content engine for one of Texas’s largest family law firms. This role is focused on social media, email newsletters, Google Business Profiles, design, and reporting. It is not a paid search or SEO role. You’ll own daily social postings, company newsletters, Google Business Profiles for 18 offices, and design work for nearly every department, then turn performance data into clear takeaways for leadership. This is a hands-on, high-volume role for someone who is organized, fast in Canva, and comfortable owning a calendar. It is onsite in Houston with occasional travel to our other Texas offices. Relocation is not offered.
This is an onsite role in Houston and relocation is not offered. Please be prepared to share you amazing portfolio of work.
Key Responsibilities
Schedule and publish daily content on all social channels through a social media scheduling platform, working from a shared weekly content planner and our video team’s clip batches.
- Ensure every post meets firm standards.
- Monitor and respond to comments and DMs on your platforms.
- Research, build, and send four company newsletters in HubSpot.
- Manage Google Business Profile posts and optimization for all 18 office locations, with content localized to each community.
- Design flyers, event materials, brochures, calendars, hiring graphics, and department requests using Canva Teams templates. Adobe is also available.
- Support new-hire onboarding by writing attorney and staff bios, editing and delivering headshots, optimizing directory pages, and ordering business cards.
- Photograph new hires at our Houston office and occasionally travel to other locations for headshots.
- Keep hiring content current on our website and social channels.
- Own analytics reporting across all platforms using a social media scheduling tool and HubSpot. Present insights and recommendations, not just numbers.
- Produce annual marketing assets, including branded print and digital materials and cost pamphlets built from internal data.
- Support campaigns, giveaways, and webinars with graphics, posts, and scheduling.
Cross-Training
Cross-train on video filming to cover for your video counterpart during PTO.
Skills, Knowledge and Expertise
- 1–3 years of social media, content, or digital marketing experience. Agency, legal, or multi-location business experience is a plus. Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required
- Hands-on experience with a social media scheduling platform.
- Experience building email campaigns in HubSpot, Mailchimp, or a similar platform.
- Strong Canva skills. Photoshop or Lightroom experience for photo editing is a plus.
- Working knowledge of Google Business Profile.
- Comfort pulling platform analytics and explaining what they mean.
- Clean, error-free writing and the attention to detail to get phone numbers, links, and office info right every time.
The ability to manage a recurring calendar of deadlines without reminders.
Benefits
We offer affordable benefits: medical, dental, vision, 401K (with a 5% company match), and life insurance!
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
