About The Role
The role owns the content engine for a B2B SaaS company with a PLG motion: editorial strategy, SEO-driven content production, and the narrative assets that power product launches and demand-gen campaigns.
The work directly influences organic pipeline. Content is treated as a revenue channel, measured by traffic, rankings, and SQLs sourced, not just word count.
Key Responsibilities
- Own the editorial calendar across blog, resource center, and product marketing pages; ship 8-12 pieces of content monthly
- Develop SEO strategy using Ahrefs/Semrush: keyword research, topic clustering, SERP analysis, and technical SEO coordination with engineering
- Write and edit high-performing assets: thought leadership, case studies, comparison pages, and gated content for nurture tracks
- Partner with demand-gen on campaign content: webinar scripts, email sequences, and landing page copy in HubSpot
- Interview SMEs, customers, and internal experts to translate technical product capabilities into compelling stories
- Build and report content performance dashboards in GA4 and Looker, tied to organic traffic, rankings, and pipeline attribution
- Manage freelance writers, agencies, and editorial budgets
What We Are Looking For
- 4-7 years in content marketing, ideally in B2B SaaS or developer-focused products
- Proven portfolio of SEO-driven content with measurable organic traffic and conversion results
- Hands-on with Ahrefs or Semrush, GA4, HubSpot/Marketo, and a CMS (Webflow or WordPress)
- Strong editing skills with the ability to coach writers and maintain a consistent brand voice
- Comfortable translating technical concepts (APIs, integrations, security) for practitioner and executive audiences
- BA/BS in English, Journalism, Marketing, or equivalent practical experience
- Bonus: experience with product-led growth content motions, video or podcast production, and AI-assisted content workflows
