About The Role

The role owns the content strategy and execution end-to-end, translating technical product value into compelling narratives that engage enterprise audiences.

The position partners closely with product marketing, SEO, and demand generation teams to scale organic traffic, nurture pipeline, and establish brand authority across digital channels.

Key Responsibilities

Develop and execute a comprehensive B2B content strategy spanning long-form blogs, whitepapers, case studies, and email campaigns
Manage the editorial calendar and oversee content production from ideation through publication and promotion
Optimize all content for SEO performance, leveraging tools like Ahrefs, SEMrush, and Google Analytics to drive organic growth
Collaborate with subject matter experts, product managers, and designers to produce data-backed, high-utility assets
Analyze content performance metrics to refine distribution tactics, improve engagement rates, and report on pipeline impact
Ensure consistent brand voice and messaging across all digital touchpoints and collateral

What We Are Looking For

4-7 years of content marketing experience within a B2B SaaS or high-growth technology company
Demonstrated expertise in SEO/SEM best practices, keyword research, and organic traffic optimization
Exceptional writing, editing, and storytelling skills with a portfolio of published technical and marketing content
Proficient with content management systems, analytics platforms (GA4), and SEO tools (Ahrefs, SEMrush)
Bachelor's degree in Marketing, Journalism, Communications, or a related field
Bonus: Experience managing freelance writers, familiarity with HubSpot, and a background in developer-focused tech

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Content Marketing Manager