Job description:
About Us
Garrett Leather is a leader in the luxury upholstery leather industry, dedicated to delivering exceptional online shopping experiences while driving digital growth across multiple brands. We are seeking a highly skilled and results-oriented Digital Marketing Specialist to oversee our digital marketing initiatives, website management, and e-commerce strategies. This role is integral to enhancing our online presence, increasing conversion rates, and optimizing customer engagement.
Position Summary
The Digital Marketing Specialist will be responsible for managing and optimizing the company's e-commerce platforms, executing targeted email marketing campaigns, and implementing digital advertising strategies. This individual will collaborate with cross-functional teams to ensure seamless online experiences while leveraging data-driven insights to maximize online revenue.
Duties and Responsibilities include the following. Other duties may be assigned.
1. Develop online strategy to improve online shopping experience, increase conversion rates and maximize online sales. Establish clear goals and metrics using Google Analytics.
2. Plan, design, and execute impactful email campaigns using Klaviyo to drive traffic to the website and increase conversion rates.
3. Work with web developers to maintain Magento website for Garrett Leather. Keep website current with News & Events, new products, discontinued products, sales reps and team members and all other appropriate updates *.
4. Maintain Wordpress website for CTL Leather with product and content updates.
5. Maintain Squarespace website for Mohawk River Leather Works as needed.
6. Design and track Google Ads campaign.
7. Implement SEO best practices for optimal search ranking.
8. Design engaging email campaigns consistently in Klaviyo to drive traffic to both Garrett Leather’s and CTL Leather’s websites and increase conversions. Conduct A/B tests to evaluate messaging and maximize conversion rates.
9. Set up workflows and utilize automations to increase brand loyalty, web engagement and conversion rates.*
10. Provide monthly reports on email open and click rates, website conversions and revenue for both brands.*
11. Design website landing pages and homepage images for increased engagement. *
12. Maintain other digital platforms such as Material Bank and The Source where Garrett Leather and CTL Leather products are represented.
13. Work closely with marketing and sales team members to create digital assets to help promote new product launches, existing products, events and tradeshows on the website.*
14. Provide back-up assistance to Digital Marketing Specialist for social media.
15. Performs other duties as assigned.
*Notes essential function.
Supervisory Responsibilities:
Directly supervises one employee in the Graphic Design Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Math Ability:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, Adobe InDesign, Adobe Photoshop, Yahoo, Google, and SAP software solutions.
Education/Experience:
Bachelors of Science in Marketing, Digital Communications, Web Management, design or related field from four-year college or university; Minimum two to four years related experience.
Knowledge, Skills and Other Abilities:
- Strong knowledge of Magento 2.4, Wordpress, Squarespace, and Klaviyo
- Demonstrate creativity, attention to detail, and problem-solving skills
- Strong communication, organizational and time management skills
- Proficiency in Google Analytics and Google Ads
- Thorough knowledge of YouTube, Instagram, Facebook, Pinterest, and LinkedIn.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include ability to see color.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Education:
Experience:
- Google Ads: 3 years (Required)
- Magento: 3 years (Required)
- WordPress: 3 years (Required)
Ability to Commute:
- Buffalo, NY 14227 (Required)
Ability to Relocate:
- Buffalo, NY 14227: Relocate before starting work (Required)
- Work Location: In person
