Digital Communications Specialist

Children's Hospital of The King's Daughters • Full-time • Norfolk, VA, US • 1d ago

Summary

GENERAL SUMMARY
- The Digital Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. The role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
- Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
- Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
- Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
- Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.
- Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.
- Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.
- Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD’s voice, visual identity, and editorial standards.
- Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.
- Ensures compliance with healthcare regulations and internal policies in all communications.
- Responsible for the execution of multiple, concurrent projects.
- Performs other duties as assigned.
LICENSES AND/OR CERTIFICATIONS
- Required Licenses and/or Certifications
  - None required.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
- Required Education and Experience
  - Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.
  - Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.
- Required Knowledge, Skills and Abilities
  - Effective written and verbal communication skills, with strengths in creative writing and editing.
  - Advanced knowledge of grammar, AP style and Microsoft Office.
  - Experience working with content management systems and other communications tools.
  - Demonstrated knowledge of current communication best practices, including platform-specific content optimization and audience engagement.
  - Ability to support multiple priorities and work independently in a fast-paced environment.
WORKING CONDITIONS
- Normal office environment with little exposure to excessive noise, dust, temperature and the like.
PHYSICAL REQUIREMENTS
- Click here to view physical requirements.

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