About Becoming You Labs

Becoming You Labs is a behavioral science company dedicated to helping people and organizations live with clarity, alignment, and purpose. Founded by Dr. Suzy Welch—three-time NYT best-selling author, HBS ’88, and professor at NYU Stern—our work grew out of a course she created on life design and decision-making that sparked a global movement.

At the heart of our method is a simple but powerful idea: your purpose lies at the intersection of your authentic values, your natural aptitudes, and your most energizing, economically viable interests. We design science-backed assessments and transformative learning experiences that guide people through this discovery process—and then help them make decisions that stick, not because they’re easy, but because they’re true.

We are not in the business of quick fixes. We’re a research-based, fast-growing, cash flow-positive behavioral science company with five successful products, more than 50,000 customers in our first year, and a full pipeline of products in beta, with GTM plans for 2025 and 2026. We also have the soul of a think tank and the spirit of a mission-driven start-up, building sustainable frameworks for self-discovery and decision-making that transform lives and stand the test of time.

Joining BY Labs means becoming part of a team that:

Builds for real impact, creating tools people return to at every inflection point in life and leadership.
Lives the work, applying the same systems of clarity and alignment to ourselves that we give to the world.
Moves with urgency and purpose, rejecting jargon and trends in favor of sharp thinking and lasting ideas.
Treats every user’s journey with respect, meeting people in moments of uncertainty and change with sincerity and care.

If you want to do the most meaningful work of your career—building tools and experiences that help people, families, and organizations live authentically—we’d love to hear from you.

The Role

We’re looking for a Content Manager to support the creation, publishing, and distribution of media content across our channels. Reporting to the Director of Media Content, and working closely with CEO Suzy Welch, you’ll work on everything from podcast copy to blog posts, from newsletters to social campaigns—ensuring all content reflects our brand voice: bold truths, zero fluff, deeply human.

This is a role for a sharp writer, detail-oriented editor, and disciplined producer—someone who can keep projects moving, uphold high standards, and translate complex ideas into clear, engaging formats.

What You’ll Do

Content Creation & Editing

Write, edit, and publish content across channels (web, email, social, podcast, video scripts)
Ensure all content aligns with Becoming You’s tone, voice, and mission
Translate behavioral science and product insights into accessible, resonant storytelling

Publishing & Distribution

Manage content calendars in collaboration with the Director of Media Content
Upload, format, and distribute content across CMS, podcast platforms, emails and social channels
Coordinate with design and multimedia teams to ensure content is visually compelling

Audience Engagement

Help monitor and respond to comments, messages, and feedback across channels
Surface community stories and insights that can be turned into features or campaigns

Operations & Quality Control

Track deadlines and deliverables across multiple projects at once
Maintain style guides, editorial standards, and brand consistency
Support measurement of content performance and recommend refinements

You Might Be a Fit If You…

Have 3–5+ years of experience in content creation, publishing, or editorial management (media, digital content, or marketing)
Are a strong writer and editor, able to capture nuance in a clear, approachable style
Have experience managing content calendars and coordinating with cross-functional teams
Are comfortable with CMS platforms, newsletter tools, and social publishing systems
Thrive in a fast-paced environment with shifting priorities and high standards
Care deeply about clarity, authenticity, and making complex ideas usable for others

Base: 75-130k

Becoming You Labs jobs

Content Manager