Company Description

The Internal Audit Collective is a training company and community dedicated to enhancing the practice of Internal Auditing and SOX Compliance. Our mission is to advance the careers of professionals in this field by providing high-quality training and membership to an online community. We are committed to helping individuals uplevel their skills and succeed in their careers.

Role Description

This is a full-time remote role for a Digital Marketing Manager, and the company's first marketing hire. The Digital Marketing Manager will be responsible for developing and executing marketing strategies, managing campaigns, generating leads, and analyzing web analytics. The candidate will work collaboratively with the marketing team to enhance the company's online presence and drive growth.

Location: Remote (US) — preference for eastern or central time zone

Reports to: Founder

Why this role exists: Turn IAC’s content + community into predictable growth: more subscribers, full courses, steady membership renewals, and sponsorship revenue.

The Mission (what success looks like)

Grow our newsletter from 5k to 15k+ high-fit newsletter subscribers in 12 months.

Build an evergreen marketing engine (email + webinars + lead magnets) that converts 7–10% of qualified newsletter subscribers to paid community memberships and/or course seats.

Fill seats: hit enrollment targets via inbound marketing activities for 6 training programs to be held 2 - 4 times each in 2026.

Help create repeatable revenue: newsletter sponsorships, “Hot Jobs,” referrals, and cross-sell to teams.

What You’ll Own (end-to-end)
1) Build the Evergreen Funnel

Value drip: 8–12 week automated nurture (2 emails/week) repurposing IAC’s best content. Segment by persona (CAE, Manager, Staff; SOX vs IA).

Sales sequence: 7–10 email conversion sprint (2 weeks) for non-purchasers. Clear offers for community and specific courses.

Re-engagement loop: trigger after N non-opens; 3-email win-back; then list hygiene.

Content catalog: inventory every blog, webinar, podcast, template, and prompt for easy reuse (the “vault”).

Attribution backbone: standard UTM taxonomy, HubSpot lifecycle stages, source tagging (LinkedIn, webinar, IIA chapter, website, referral).

Publishing Newsletter(s): publishing newly created content weekly, including blogs and community content, along with promotions for upcoming webinars, courses, and memberships.

2) Lead Gen Programs (NOTE: you will not be responsible for creating content: just marketing and distribution)

Webinars (IAC-hosted): calendar, landing pages, reminders, CPE follow-up, and post-event conversion paths to courses/membership.

Website CRO: “convert visitors to subscribers” — inline forms, exit intent, sticky bars, thank-you page upsells.

E-books/lead magnets: ship at least 1 per quarter (Data Analytics, State of IA w/ SOX, AI prompts packs). Web + LinkedIn distribution.

LinkedIn (organic):

Tom personal: repurpose posts → lead capture.

IAC page: consistent programming → subscriber growth + course CTAs.

IIA chapter presentations: turnkey promo kit + gated slides/e-book to capture attendees into the funnel.

3) Revenue Programs

Create funnels for prospects and community members to meet 1:1 with Founder: pull warm leads from the newsletter; book calls straight from email (“Pick a time with Tom”).

Incentives / Offers: time-boxed promos to move fence-sitters (course early-bird, team bundles, member-only codes).

Member Expansion: identify leaders already in IAC; run cross-sell plays to enroll their teams in courses.

Referral Program: “Give 1 month, get 1 month” for members; automate tracking + payouts.

4) Webinar Engine (turn live into evergreen)

Standardize live run-of-show, then spin evergreen “on-demand” versions with automated “feels live” reminders and in-webinar offers (ethical + clearly disclosed).

Transition Webinar recordings into YouTube content: Long and short-form videos featuring guest speakers and the Internal Audit Collective

30/60/90 Day Plan

30 days

Audit HubSpot, site, forms, UTMs, list health.

Build the content vault (catalog + tags).

Ship MVP 7–10 email sales sequence + Hubspot marketing contact list re-engagement for low-engagement subscribers

Publish Q1 growth calendar (webinars, e-book drops, email promos).

60 days

Launch 8–12 week value drip; segmentation live.

Website CRO package: new homepage CTA, exit intent, gated thank-you flows.

Evergreen version of one flagship webinar live.

90 days

Full funnel running (lead → subscriber → member/course).

IIA chapter kit live (deck, landing pages, tracking).

Referral program launched.

Quarterly growth review with clear baselines + next bets.

KPIs You Own

Subscriber growth: net new subs/month, cost per subscriber (target: low via organic).

Email performance: open %, CTR, reply/meeting rate.

Conversion: subscriber→member/course; webinar reg→attend→purchase.

Inbound seat fill: by cohort vs target and lead time (6–8 week runway).

Revenue: sponsorship $/month, Hot Jobs $, course revenue influenced, referral-driven joins.

List quality: deliverability, active %; unengaged reduced.

What You’ve Done (must-haves)

5–8+ years in digital marketing for content/community/course or B2B; you’ve built automations that print revenue.

HubSpot power user (workflows, scoring, reporting, segmentation).

Proven email copy that converts without feeling gross.

Webinar ops (live + evergreen), plus CRO on simple CMS/LP tools.

Comfortable owning pipeline-adjacent metrics and sitting with the founder every week to make the number.

Scrappy operator: you can build, ship, and analyze without a 10-person team.

Nice-to-haves

Light LinkedIn Ads (we’ll stay organic-first, but you can retarget smartly).

Basic design chops (Canva/Figma) for e-books and promo assets.

Familiar with Circle (community platform), Zoom, GA4, Notion/Airtable.

How You’ll Work

High autonomy. Owner mindset. You’ll tell Tom what you need from him each week.

Weekly operating cadence: KPIs, blockers, next bets.

Small, fast team: Ops lead for logistics; junior marketing analyst for assist work.

Why You’ll Like This Job

You don’t need to create content - we have over 50+ existing blogs, and work with a contract content marketing manager who publishes a weekly blog and 1 ebook per quarter, and we hold 2 - 3 webinars a month

The Founder is fluent with a Founder-led marketing approach and has 37k LinkedIn connections.

We have 650+ community members in 8 months, with little to no formal marketing to date.

You’ve wanted to manage and carry-out multiple marketing responsibilities

You enjoy working in a fast-paced environment with “ownership” of marketing activities

Tools & Stack

HubSpot, Circle, Zoom, Google Suite, GA4, Canva/Figma, Zapier, Zoom Webinars, Calendly, Airtable/Notion.

Compensation

Competitive salary + success bonus tied to seat-fill, subscriber growth, and sponsorship revenue. Benefits appropriate for a lean, growing startup. (We’ll talk specifics live.)

How to Apply

Email me a short note (Tom@InternalAuditCollective.com) on how you’d grow the Internal Audit Collective to 10k subscribers and 75 training programs sold in 90 days.

Internal Audit Collective jobs

Digital Marketing Manager