Midland AF is a local media and community platform dedicated to showcasing the best of Midland, Texas. Through hyperlocalized content, events, partnerships, and digital storytelling, Midland AF highlights things to do, local businesses, food, culture, and lifestyle experiences.

Midland AF connects with over 100K consumers monthly across social platforms, digital content, and video — and continues to grow.

Beyond content, Midland AF serves as community infrastructure — connecting businesses to audiences, partners to opportunities, and residents to experiences that make Midland feel like home.

ROLE DESCRIPTION

This is a hybrid, part-time to full-time role based in Midland, TX for a Marketing & Growth Coordinator.

This role is equal parts:

Lead management & follow-up
Partnership fulfillment & relationship protection
Newsletter and event calendar ownership
Community intelligence gathering
Marketing execution support

The Marketing & Growth Coordinator will work closely with the Founder to ensure:

Every inbound lead is captured, tracked, and followed up
Every partner deliverable is fulfilled on time
The weekly newsletter is strategic and consistent
The event calendar is accurate and growing
Midland AF stays ahead of local happenings
Growth opportunities are surfaced early

This is a proactive, systems-driven role for someone who enjoys managing moving parts and protecting momentum.

CORE RESPONSIBILITIES

Lead & Pipeline Management

Manage inbound leads from website forms, social DMs, email, bookings, and in-person events
Enter and maintain accurate data in Zoho CRM
Track follow-ups and pipeline movement
Proactively follow up until resolution
Flag high-priority opportunities
Provide weekly reporting on lead status and conversion

Partnership Deliverables & Fulfillment

Track and manage annual partner deliverables
Coordinate execution across social, email, and website platforms
Ensure deadlines are met
Maintain a clean, organized deliverable tracker
Identify renewal and upsell opportunities

Newsletter & Audience Growth

Build and send the weekly Midland AF newsletter
Source events and partner highlights
Maintain brand tone and consistency
Monitor open rates and engagement
Support subscriber growth initiatives

Event Calendar Management

Maintain a robust and accurate event calendar
Proactively source local events
Optimize event listings for clarity and SEO
Remove outdated content

Community & Growth Intelligence

Monitor local social channels and announcements
Track new businesses and developments
Attend select events and meetings
Surface collaboration and revenue opportunities

Marketing & Event Execution Support

Support campaigns and promotions
Assist with event coordination and on-site execution
Capture content as needed
Help manage sponsor communication and fulfillment

Systems & Operational Support

Maintain CRM hygiene
Improve workflows and automation
Keep Google Drive and documentation organized
Ensure internal communication is documented clearly

Qualifications

Strong written and verbal communication skills
Highly organized and detail-oriented
Self-starter who identifies gaps and takes initiative
Comfortable owning follow-up and pipeline tracking
Experience in CRM systems (Zoho preferred)
Experience in email marketing and content coordination
Familiarity with digital marketing tools and analytics
Ability to manage multiple projects in a hybrid environment
Strong interest in Midland’s business and cultural community

Preferred:

Bachelor’s degree in Marketing, Communications, Journalism, or related field
1–3 years of experience in marketing coordination, operations, or growth roles

WHAT SUCCESS LOOKS LIKE

Lead response time under 24 hours
Zero overdue partner deliverables
Consistent weekly newsletter
Event calendar growth month-over-month
Improved lead conversion
Strong partner retention and renewals

This role is ideal for someone who:

Notices what others miss
Feels uncomfortable when something is unresolved
Thrives in a fast-moving environment
Enjoys both systems and creativity
Wants to play a meaningful role in shaping Midland’s community ecosystem

Midland AF jobs

Marketing & Growth Coordinator