Position Overview

Title: Content Marketer

Company: Spira Lab Inc. (tryspira.ai)

Location: Sunnyvale, CA Preferred (Onsite) or Remote

Type: Full-Time

About Spira

Spira builds AI Influencers that live inside your brand. They catch trends, create content, publish across TikTok, Instagram, X — and more, and grow your accounts 24/7. Each AI Influencer has its own persona, memory, and skills, getting smarter with every post.

We’re a Silicon Valley startup backed by institutional investors, with a founding team from Meta, TikTok, CapCut, Midjourney, Google, Snapchat, and Robinhood. We ship fast, think big, and use AI in everything we do.

Why This Role Is Different

We need a senior content marketer who can build the content engine end-to-end — strategy, calendar, creators (human + AI), distribution, measurement. You’ll partner with the AI Influencer fleet as your in-house content team and direct it the way a VP of Content directs human writers.

What You’ll Do

Plan and execute the content calendar across blog, social, email, podcast, video
Direct AI Influencers as content teammates — brief, review, edit, ship
Write long-form pieces yourself when the topic deserves a human-led voice
Partner with product/eng/founder on launches and thought-leadership pieces
Track and report on what content drives signup, retention, and pipeline

Who You Are

4+ years of content marketing at a B2B SaaS, dev tool, or creator-economy company
Track record of content that drove pipeline or retention — not just traffic
Strong portfolio of published work across at least 2 formats
Daily user of AI tools

Bonus Points

Personal newsletter, podcast, or social account with measurable reach
Background in AI or creator economy

What You’ll Get

Real ownership over a function — Spira is small enough that you ship, not pitch
Equity that reflects the responsibility — meaningful upside if Spira works
Direct collaboration with the founding team and the CEO
AI tools as a force multiplier in your daily workflow — not a side experiment
A front-row seat at a Silicon Valley AI startup at the inflection point

Why Join Spira

Work at the frontier of AI — every team uses AI in their daily workflow, not as a side experiment
Real ownership from day one — small team, fast decisions, your work ships and gets seen
Direct access to the founding team: ex-Meta, TikTok, Midjourney, Robinhood, Google, Snapchat
Backed by institutional investors with strong runway — building for the long arc
Be part of defining what an AI-native company looks like. This is the beginning.

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