Director of Marketing

About RealClearPolitics

Founded in 2000, RealClearPolitics (RCP) is a 25-year-old digital media brand that transformed how the world consumes political news. By pioneering “intelligent aggregation” (curating the best reporting, commentary, and analysis from across the ideological spectrum), RCP became the authoritative, non-partisan destination for Washington insiders, campaign strategists, and engaged citizens alike.

This role is a unique opportunity to join a veteran organization at the absolute center of the D.C. conversation. You won’t just be selling ad space; you will be positioning blue-chip brands, advocacy groups, and political organizations within the most influential environment in American media.

About the Role

We are looking for a strategic Director of Marketing to bridge the gap between our high-growth sales teams and our creative marketing engine.

In this leadership role, you will own go-to-market (GTM) strategy, developing the collateral, sales playbooks, and narratives that help our account executives win in a competitive digital landscape. You will oversee data-driven case studies, pitch decks, and marketing materials that clearly articulate our value proposition to top-tier brands and agencies.

You will also lead RFP responses, branded content, and marketing partnerships.

Key Responsibilities

Go-to-Market & Sales Enablement

Develop and execute GTM strategy in close partnership with sales leadership
Create sales playbooks, pitch decks, and collateral that equip account executives to win new business
Build data-driven case studies that demonstrate results for brands and agencies
Shape positioning and narratives that differentiate RealClearPolitics in the market

RFP Management

Lead the end-to-end RFP response process, from qualification through submission
Win new business and establish ongoing client relationships through compelling, tailored responses

Branded Content

Run branded content programs, collaborating with editorial and outside creatives
Produce high-quality, custom content solutions that solve clients’ marketing objectives

Marketing Partnerships

Identify and establish partnerships that expand our capabilities or raise awareness and credibility in the marketplace

Leadership

Lead, mentor, and inspire a high-performing team, fostering a culture of collaboration
Present strategy and results to senior leadership and key clients

Qualifications & Skills

Experience: 10+ years in digital marketing, sales enablement, or media marketing
Digital expertise: Deep understanding of the digital media landscape, including ad technologies, programmatic media, social media, and content marketing
Data analysis: Proficiency with analytics tools (e.g., Google Analytics) to drive data-informed decisions
Leadership: Proven ability to lead, mentor, and inspire high-performing teams
Communication: Excellent verbal and written communication skills, with experience presenting to senior leadership and key clients
Education: Bachelor’s degree in Marketing, Communications, or Business

Why Join RCP?

Institutional Trust: You will be representing a brand that is cited daily by the most influential news organizations and policymakers in the world.
Scale & Reach: With 14 distinct verticals, you have the flexibility to craft multi-layered campaigns that reach everyone from defense contractors to energy policy influencers.
Autonomy: This is a high-visibility role for a self-starter who thrives on building long-term partnerships rather than transactional sales.
Benefit package from Stagwell Owned Media: Highly competitive uncapped commission structure with accelerators designed to reward top performers.

RealClearPolitics jobs

Marketing Director