Products Communications Specialist

The Product Communications Specialist serves as the connective layer between product, marketing, and client-facing teams — ensuring product changes are clearly communicated and trained on internally and externally, that sales and marketing materials stay product-aligned, and that client-focused decisions across product and marketing are grounded in reliable data.

WHAT WILL I DO?

Communication & Enablement

Serve as the connective layer between product, marketing, sales, and client-facing teams on releases, roadmap changes, and product updates.
Draft release notes, FAQs, launch readiness checklists, and internal/client-facing announcements.
Translate technical product detail into audience-appropriate messaging for internal teams, clients, and leadership.

Product Training

Build and maintain training materials (guides, decks, walkthroughs) for new and existing products/features.
Coordinate onboarding and enablement sessions for internal teams (sales, support, client success).
Keep a knowledge base current as products evolve.

Marketing Support

Partner with marketing to develop product-related content: one-pagers, sales enablement collateral, and various other channel-appropriate materials.
Ensure marketing materials accurately reflect product functionality and positioning.
Support go-to-market coordination for new releases (messaging, timing, alignment).
Assist in campaign development by contributing product expertise, messaging input, and content drafting. Support and collaborate on the creative and visual design work owned by the Marketing team.
Marketing responsibilities are specific to product launches and product-driven decisions.

Data & Analytics

Build and maintain recurring dashboards and reports that surface product usage, adoption, and performance data, including service attachment rate and sales/account manager performance against attachment targets, to support product strategy, roadmap decisions, marketing campaigns, and training initiatives.
Partner with product leadership to define and monitor KPIs/OKRs across the product portfolio.
Proficiency in Power BI is required; this role owns the reporting layer, not the underlying data infrastructure.

WHAT DO I NEED?

Minimum two years in product operations, product marketing, technical communication or a related cross-functional role.
Experience building training/enablement content.
Bachelor’s degree in Communications, Marketing, Business, or a closely related field.
Hands-on proficiency with data/reporting tools (e.g., Power BI, Tableau, or similar), able to build and maintain dashboards independently without analyst support.
Clear written and verbal communicator, able to adapt tone across internal, client, and leadership audiences.
Comfortable working across multiple teams and priorities in a fast-moving product environment.
Prior experience with Advertising Agency preferred.
Residence in the Greater Cincinnati Metropolitan area, Hybrid, 3 days a week in office.

What You Bring.

A connective mindset: energized by being the layer that keeps product, marketing, and client-facing teams aligned and informed.
Passion for building training and enablement content that reduces repetitive support and enablement questions.
Comfort turning technical product detail into clear, audience-appropriate messaging for internal teams, clients, and leadership.
A data-driven approach: partnering with product leadership to define KPIs/OKRs and ensure metrics are trusted and actively used in decisions.

Mike Albert Fleet Solutions

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Products Communications Specialist