About AirGarage
AirGarage is repurposing the 30% of real estate in the average American city currently dedicated to parking.
We are building a future where real estate is digitized and can be transitioned from one use to another seamlessly on-demand, moving every piece of urban real estate toward its highest and best use.
We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types.
As a full-stack parking operator, we automate the operation of parking lots and parking garages. We handle everything from advertising to collecting payments from drivers and enforcing against illegal parking. We already operate 300+ parking lots and parking garages across 38 US states and we are growing quickly.
We are backed by top tier investors including Andreessen Horowitz, Floodgate, Founders Fund, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.
Want to learn more about AirGarage and the problem we're tackling?
Check out these podcasts:
https://www.youtube.com/watch?v=AU0NkDK51E4
https://youtu.be/_8aM6NQHYiE?si=p5WIujBWUA1sG-b7
THE ROLE đ
Weâre looking for a hands-on marketer to lead account-based initiatives targeting property owners, asset managers, and commercial real estate owners. Youâll be responsible for generating top-of-funnel demand through targeted campaigns, compelling content, and outreach.
In addition to crafting high-impact campaigns targeting specific segments of the industry, you'll oversee our existing channels like Google Ads, SEO, and real estate industry newsletters and conferences.
You'll also experiment with new channels to expand our online and physical presence and drive inbound leads. Your work will shape how AirGarage reaches, educates, and converts property owners.
The ideal candidate is both analytical and creative, with a deep understanding of account based marketing and real estate. Weâre looking for someone who thrives in a fast-paced, startup environment without a pre-defined set of directions and is excited about iterating quickly to unlock growth.
Who You Are đ
- You understand targeted B2B marketing. You either have direct experience marketing to commercial real estate owners or have demonstrated the ability to learn and master marketing to niche B2B markets.
- Youâre data obsessed. You measure what matters, analyze campaign performance, and optimize relentlessly. You donât just launch campaignsâyou refine and scale them based on results.
- You love experimenting. You have a bias for action, constantly testing new channels, messages, and tactics. Youâre comfortable with ambiguity and can move quickly to find what works.
- Youâre a full-stack marketer. As a foundational member of our marketing team, you'll be wearing many hats, from writing copy to spinning up landing pages.
- Youâre a strong communicator. Whether itâs writing ad copy, an email newsletter, or pitching real estate owners at a conference, you can craft a persuasive and effective message.
What You Will Do đď¸
- Run ABM campaigns across owned and paid channels to engage key accounts and decision-makers. Youâll continuously test and iterate to uncover what works.
- Collaborate with Sales, Product, and the founders to design and run experiments and ensure marketing efforts translate into business impact.
- Own and manage Google Ads campaigns targeting property owners and asset managers, optimizing for conversions and efficiency.
- Drive SEO strategy and execution, ensuring we rank for high-intent searches related to parking, property monetization, and real estate operations.
- Develop content for industry newsletters that establish AirGarage as a thought leader in property management and parking optimization.
- Leverage conferences and events to generate leads, whether through speaking engagements, sponsorships, or direct outreach.
- Develop landing pages, email sequences, and paid social campaigns to nurture and convert leads.
What You Need đ
- 3+ years of experience in a similar marketing role. Experience in real estate or other relationship-driven industries is a plus.
- Proven expertise in running ABM campaigns targeting B2B decision-makersâfrom building account lists and crafting personalized outreach and measuring impact.
- A track record of experimentation, with the ability to measure results and iterate quickly.
- Strong copywriting and messaging skills for ads, emails, and landing pages.
- Experience managing newsletters and email marketing for lead generation and brand authority.
- Experience with paid channels and SEO is a plus.
- Comfortable working autonomously and taking ownership of growth initiatives without a predefined playbook.
This role is an opportunity to
define and scale our marketing efforts in a high-growth startup. If youâre excited to build a marketing engine that directly impacts revenue, weâd love to hear from you.
đ¨ WHY THIS ROLE MAY NOT BE FOR YOU đ¨
Please review this section before applying. We are sharing this information up front because we donât expect this job to be appealing to everybody and we do not want to waste your time if you are not on board with the following.
This will be a hard job. We work long hours at AirGarage, including nights and weekends, because we love what we do. You will be expected to do the same. We are growing fast but our team is lean, so every day you will have new challenges and too much on your plate, but youâll be expected to find a way to deliver anyways.
Below are some of the reasons you might not want this job:
- You expect an easy faucet of endless leads. If youâre used to high-volume consumer marketing where you can burn through a list of inbound leads, this isnât that. Reaching real estate owners is more like treasure hunting. Success requires persistence, creativity, and patienceânot just working through a list.
- You prefer running pre-set playbooks over testing and iterating. Thereâs no âjust follow these stepsâ handbook here. We need someone who can strategize, experiment, and adapt in a space where traditional marketing playbooks donât always apply.
- Youâre only comfortable with digital marketing. While channels like Google Ads, SEO, and email marketing are important, this role requires real-world relationship building like conferences and partnerships.
- Youâre looking to scale a massive team and burn through a big budget. If your default strategy is spending more money without a clear picture of ROI, that wonât mesh well with our lean, data-driven culture.
- Youâre uncomfortable with ambiguity and fast iteration. The best ideas will come from constant experimentation. If you need long planning cycles and extensive resources before launching an initiative, this role will be frustrating for you.
THE UPSIDE đ
- đ Equity: Have a stake in the business that youâre helping to build and grow.
- đ´ Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.
- đĽ Health insurance: We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents.
- đť Home office setup: Get a laptop + additional equipment needed to set you up for success.
- âş Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year.
- đ¤ 401k: Make financial planning right for you with a 401k retirement savings program.
- âď¸ Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin.
- đ BookGarage: Our team loves to learn and grow together so join us for our optional recurring book club.
- đŞ´Room to grow: Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us.
- đď¸ Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities.
- đ Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.
We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.
AirGarage is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, martial status, mental or physical disability, or any other legally protected status.
Compensation Range: $135K - $155K
