Summary
Based in the Firm's New Haven or New York office, the Marketing & BD Assistant works closely with the US Marketing Department to provide administrative and digital marketing-related support.
The Marketing Assistant will handle a variety of tasks, including submitting and tracking expenses, creating and assembling presentations, developing and maintaining spreadsheets, updating and managing targeted marketing and mailing lists, responding to user inquiries, implementing data changes, and ensuring the CRM database is maintained with accurate and relevant information. Experience or familiarity with email marketing tools and content management systems, such as Vuture and Kentico, is a plus. The Marketing Team operates in a highly collaborative environment, working closely together and cross-functionally with other departments across the global firm. Our mission is to elevate the firm's positive profile, strengthen its brand and global reputation, and streamline business development processes to ensure a more strategic and effective approach for Withers attorneys. The annual base compensation for this role is commensurate with experience and set between $60,000 - $68,000.
The Role
- Provide general support to the marketing department as needed, demonstrating flexibility and adaptability.
- Conduct research on market trends, clients, and prospects; Prepare detailed reports to support business development initiatives.
- Support event planning, scheduling, and execution, including but not limited to:
- Assistance in developing invitation lists, sending invitation mailings, and tracking RSVPs.
- Organize registration, prepare name tags and branded materials, greet attendees, and address guest needs during events.
- Prepare pre-event materials, tech checks with IT and venue visits.
- Analyze and report on the performance of event or mailing analytics, such as invitations, client alerts, social media posts, and webpages, identifying opportunities for optimization.
- Maintain the Business Development Activities Newsletter and distribute relevant information monthly for global requests.
- Assist in the distribution and posting of client alerts via Vuture and promote thought leadership content on the firm's webpage and social media platforms.
- Draft, produce, and disseminate marketing materials, including web page and attorney bio updates, brochures, client alerts, letters, and firm announcements.
- Submit budget items for reimbursement, ensuring proper coding to relevant expense areas.
- Update marketing sections related to the U.S. within the firm's internal systems (e.g., Within platform).
- Facilitate onboarding for new partners from a marketing perspective, including updating bios, scheduling photographers, and coordinating welcome materials.
Education And Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Previous experience in marketing or business development, preferably in a professional services or law firm environment is desired.
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with CRM systems, especially InterAction or comparable platforms.
- Experience utilizing social media tools such as LinkedIn, Instagram, X (Twitter), and others, in a corporate capacity.
- Excellent written and verbal communication skills.
- Strong attention to detail and a proactive approach to problem-solving.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment.
- Enthusiastic and adaptable, with a demonstrated ability to collaborate with individuals at various levels within the firm.
- Flexible mindset with the ability to handle changing project requirements and partner/stakeholder input.
- Willingness to attend or run events during early mornings or late evenings as required.
- Bachelor's Degree, preferably in Marketing, Business, or a related field.
About Withers
Where global collaboration achieves exceptional results.
A law firm focused on people and collaboration.
For the past 125 years, Withers has supported some of the world’s most remarkable people and organizations at defining moments in their lives.
We are the only international law firm focused on successful individuals and private capital, working closely with founders, investors and family offices. We also advise governments, charities, global brands and start-ups of all shapes and sizes.
Many of our clients are shaping the future and creating solutions to tackle many of the world’s problems. It makes for a fascinating and challenging practice.
Our role is to get to know each individual client, find out where they want to be, and help them to get there – whether they are building a business, buying a home or protecting and defending their interests.
To meet their unique needs we are exceptionally collaborative, working together across teams and time zones. And we are agile – focusing on strategy rather than rigid ideas and traditional hierarchy.
Join us to be part of a team that is always looking to the future. Where initiative, big ideas and bold moves are always encouraged. Where you can truly be yourself.
We are delighted to announce that we have been awarded Mansfield Certification Plus in relation to our recruitment and leadership progression efforts in the US and UK. This certification is an encouraging milestone as we continue to champion diversity within our organization and in the wider legal sector.
For more information on Withers, please visit the following links: General Career Site, LinkedIn, About Us
Equal Opportunities Employment Statement
The firm is an Equal Employment Opportunity employer. Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.
If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at (203) 789-1320 or email us.recruiting@withersworldwide.com with your request. Determinations on requests for reasonable accommodation are made on a case-by-case basis.
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