CTG is seeking to fill a Global B2B Social Media Content Strategist opening for our client in Morrisville, NC.
Location: Morrisville, NC (Hybrid Remote)
Duration: 12+ months, with possibility for extension
Duties:
- Act as the primary liaison between the Global Social Media Team and B2B marketing and corporate communications teams
- Lead regular alignment calls to identify and prioritize messaging for corporate social media handles
- Collaborate with Corporate Communications to integrate ESG, company culture, and award content into the social calendar
- Review and provide feedback on B2B-submitted content for alignment with platform standards and best practices
- Manage and maintain social media platform guidelines and documentation
- Project manage the LinkedIn thought leader ad program across teams
- Serve as backup publisher for corporate social media handles
- Write creative briefs for upper funnel B2B topics and manage the production process with internal and external creative resources
- Coordinate content approval processes across geographies and stakeholders
- Oversee the execution of the monthly LinkedIn newsletter in collaboration with Brand and Communications teams
Skills:
- Strong knowledge of B2B marketing strategies and audience engagement techniques
- Creative storytelling capabilities with a clear point of view on making technology feel accessible and compelling
- Familiarity with social media publishing tools like Sprinklr or Hootsuite
- Strong project management and cross-functional collaboration skills
- Excellent writing and interpersonal communication skills
- Ability to present and confidently communicate with VP-level stakeholders
Experience:
- 5+ years in a professional social media or digital marketing role, ideally B2B-focused
- Proven experience writing B2B-focused content briefs for social media
- Prior experience in a large enterprise or agency environment is preferred
- Experience collaborating with or managing influencers or creators in a B2B context is a plus
Education:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
