About Us:
We are a married gay couple on a mission to share our life, love, and lifestyle with the world through social media. Our brand focuses on authenticity, humor, love, and everyday moments — from travel and fashion to home life and relationship insights. We’re building a platform that resonates with people and we’re seeking a creative, savvy, and passionate Social Media Marketing Specialist to help us grow, connect, and thrive online.
Job Summary:
As our Social Media Marketing Specialist, you’ll be the creative engine behind our digital presence. You will develop and execute strategies across platforms like Instagram, TikTok, YouTube, and potentially Threads or a blog/newsletter. You'll work directly with us to build a consistent and compelling brand identity that captures our relationship, values, and lifestyle — and help turn our growing community into a powerful, engaging online brand.
Key Responsibilities:
- Strategy & Planning
- Develop and implement a cohesive content and social media strategy that aligns with our brand vision and growth goals.
- Research trends, hashtags, and emerging platforms to keep content fresh and relevant.
- Analyze audience insights to refine targeting and messaging.
- Content Creation & Management
- Collaborate with us to plan and schedule engaging content (photos, videos, Reels, Stories, etc.).
- Write captions, post copy, and call-to-actions that reflect our voice and tone.
- Edit or oversee video/photo editing (basic skills preferred).
- Manage posting calendar and ensure timely execution.
- Community Engagement
- Build and maintain relationships with other creators, and brand partners.
- Support collaborations, giveaways, and influencer outreach.
- Growth & Analytics
- Track key performance metrics (followers, engagement, reach, etc.).
- Optimize content based on analytics and performance trends.
- Propose and test growth tactics (hashtags, posting times, paid boosts, etc.).
- Brand Partnerships (Optional / Preferred)
- Identify and reach out to potential brand partners or sponsorship opportunities.
- Assist with creating media kits or partnership decks.
Requirements:
- Proven experience managing and growing social media accounts (preferably personal brands or influencers).
- Strong understanding of Instagram, TikTok, YouTube, and content trends.
- Excellent copywriting and storytelling skills.
- Visual eye for aesthetics, branding, and cohesive feeds.
- Ability to work independently and communicate clearly.
- Video/photo editing skills (e.g., CapCut, Canva, Adobe Suite) are a plus.
- Experience with influencer marketing or brand partnerships is a bonus.
Ideal Candidate:
- Passionate about storytelling, lifestyle branding, and digital culture.
- Has a pulse on pop culture, trends, and viral content strategies.
- Comfortable working closely with a couple to understand and amplify their voice.
Perks:
- Flexible hours and creative freedom.
- Potential for growth as the brand expands.
- Opportunity to travel or join shoots if local or available.
To Apply:
Please send:
- Your resume or portfolio
- Examples of social media accounts you've managed
- A short note on why you're interested in this role and what you love about digital storytelling
