Primary Duties:
This role will collaborate closely with the outside marketing teams and other internal departments to execute and promote Hyundai’s strategic marketing plan and tactics through all media channels – digital and traditional. This person will also be responsible for website project management and administration including content updates, design collaboration with outside web developers, website CRM integration and company store and other related activities.
Responsibilities:
· This role interacts closely with Sr. Level leaders, dealers, vendors, & external agencies.
· Assisting new & existing dealers with marketing collateral that could include new dealer start up kits, accessing the website use of the dealer portal helping order literature and being a liaison between the dealer and the hosting company store.
· Processing dealer co-op submissions through the company portal and ensuring that all policies surrounding co-op are updated and circulated annually or with a new dealer trained in the process and procedures.
· Constant contact (email ASP) communication with the dealers of all current, future and news on a regular basis. This includes maintaining the company dealer directory twice per year to ensure proper dealer personnel are included in every communication.
· Source or supply content from each department to outside marketing firm for monthly newsletter creation and distribution to the dealer network. Collaborate with marketing team members on e-blast content, updates, and communications, plus customer-facing e-blasts.
· Assisting National Account Director and Inside Sales Manager on monthly submissions to Sourcewell.
· Collaborate with outside firm on Hyundai Material Handling branded items to ensure branded promotional items are available and in stock or with quick availability and utilize current and corporate approved logos and marketing guidelines.
· Audit, monitor, and consult directly with dealers to ensure adherence to Hyundai Cooperate Brand Standards (logos, brand marks, colors, etc.) to maximize Hyundai brand promotion and consistent messaging across entire distribution channel.
· Assist annually in ensuring all Trade Show activities are coordinated in alliance with outside marketing company to include processing invoices in Docswave for payment and accounted for within annual marketing budget.
· Work with Sr. leaders on all arrangements to support dealers’ vendors and guests. May include hotel, flight, or travel – transportation all things to make the Hyundai experience world class.
· Collaborate closely with other internal departments to make sure the corporate website best represents all departmental and company policies, goals, and priorities.
· Will attend trade shows and coordinate training and customer events.
· Job will require occasional overnight travel and weekend travel as needed for marketing events and activities.
· Since this person reports directly to the COO, the candidate will have to be committed to moving with pace, being able to pivot at times and make good decisions without constant supervision.
Skills & Attributes:
· Must be proficient in Microsoft Office programs, including Word, Excel, and PowerPoint.
· Maturity, flexibility & professional skill sets are a must.
· A passionate and positive attitude about marketing a worldwide brand -- ensuring that every impression is exceptional.
· Strong people and communication skills are essential.
· Previous category experience (Forklift Industry) is a plus.
· Previous work with dealer organizations is a plus.
· College degree is a requirement.
· Graduate degree is a plus.
Other duties:
Other duties and functions appropriate to the position as assigned by the manager from time to time.
Work environment:
The work environment is a non-smoking office environment. No heavy lifting required. Mostly sitting with computer and phone usage. Accommodations can be made for employees with disabilities. Travel only on an “as needed” basis. During major marketing and sales events like tradeshows and special meetings it may be required to travel over an extended week and / or work nights and weekends (outside of normal HCEA business hours.)
