Description
Job Summary
The Marketing Manager for the credit union is responsible for leading and managing the efforts of the marketing team to plan and execute effective marketing campaigns that support the organization’s strategic goals. These efforts focus on driving growth, promoting community development, leveraging technology, increasing loan volume and enhancing the credit union’s visibility as a trusted Beacon of Excellence in the community.
Qualifications
EDUCATION:
- Bachelor’s Degree or higher in Marketing, Communications, Public Relations or related field
- Minimum 3F years of progressive marketing experience including leadership and management responsibilities
- A strong understanding of current online marketing concepts, strategy, benchmarks and best practices.
- Proficient in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM, HTML, SEO.
- Working knowledge of website content management systems (CMS)
Core Skills And Competencies
- Strong strategic marketing and campaign planning skills aligned with organizational goals
- Ability to interpret data related to member growth, loan volume and campaign performance
- Proven ability to lead and manage a marketing team, including vendors and consultants
- Proficient at analyzing complex data and metrics and interpreting actionable insights.
- Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary.
Requirements
Duties and Responsibilities
- Researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts, and executing marketing events for the credit union.
- Conducting research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing and analyzing data.
- Establishes and evaluates a marketing strategy and plan, updating calendars and organizing and planning promotional presentations.
- Communicating campaign deliverables, objectives and timelines to the front-line team while providing instructions for promotion or use.
- Planning and managing internal and external events for the credit union’s participation.
- Is responsible for the planning, coordination and execution of the credit union’s annual shareholders meeting and annual staff training day..
- Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
- Orders and maintains marketing related supplies.
- Continually seeks and researches new sources of prospective members while providing recommendations and sales leadership.
- Uses a data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences.
- Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource.
- Monitors marketing analytics to identify target audiences and areas for growth.
- Creates and executes innovative marketing campaigns to achieve goals ensuring adherence to brand standards.
- Writes, proofreads, and edits creative and technical content across different mediums.
- Works with external vendor to develop the content of the quarterly newsletter.
- Works with external vendor to manage the content of the credit union’s website.
- Manages Google and other search engine results, working to improve the credit union’s SEO.
- Manages in-branch marketing messaging, including signage, handouts, and electronic displays.
- Is responsible for developing social media content, postings and responses.
- Works with the management team as well as external partners in order to develop strategic marketing tactics that deepen product penetration.
- Schedules and attends community functions and events tied to SEG new employee orientation and serves as the face of the credit union in business development activities and events.
- Works with external agencies and vendors to execute marketing programs.
- Thoughtfully prioritizes as well as efficiently utilizes marketing resources in order to launch marketing campaigns that are in support of reaching strategic goals.
- Performs research to identify trends and analyzes member activity, reporting the analysis and implementing findings within compelling marketing campaigns.
- Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource Identifies areas of potential process improvement and initiates action towards implementing improvemen.t
- Provides service that aligns with the Credit Union’s mission of delivering relevant products, services, and information aimed at increasing adoption and engagement.
- Prepare reports that will be presented to Executive team and Board of Directors on the results of marketing plan execution.
- Works with the management team to develop media communications strategies and tactics, and assists when crisis communications are necessary.
- Perform other duties as assigned.
Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
