About the Role
We are seeking a dynamic and highly collaborative Community & Events Marketing Manager to be the front-facing voice of our brand across our customer community, virtual events, and in-person programs. This role is crucial for engaging prospects and customers, nurturing brand loyalty, and providing high-quality, mid-funnel content that directly supports the demand generation pipeline. You'll own our flagship digital communication channels and play a key part in delivering impactful event experiences.
Key Responsibilities:
Virtual Event & Webinar Ownership
- Strategy & Execution: Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events, positioning them as essential demand generation tools.
- Hosting & Presentation: Serve as the primary host and moderator for all webinars, demonstrating professional stage presence, and collaborating with internal and external subject matter experts.
- Follow-Up & Nurturing: Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads, ensuring timely and effective nurture campaigns are launched.
- Analytics: Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion to continually optimize the program's impact on pipeline.
Community & Content Distribution
- Newsletter Management: Own the strategy, content curation (with support from the Content Marketing Manager), production, and distribution of the primary company email newsletter (both B2B prospect and customer versions).
- Social Growth: Develop and execute strategies to grow organic followers and engagement across key social platforms, focusing on building an active, loyal brand community.
- Voice of the Customer: Act as the liaison between the community/customer base and the product/marketing teams, gathering insights and feedback to inform content and feature development.
In-Person Events & Sponsorships
- Logistical Support: Support the Director of Demand Generation in the planning and execution of all in-person events, including proprietary customer/prospect dinners, executive roundtables, and major industry conference sponsorships.
- On-Site Management: Assist with all event logistics, vendor coordination, budget tracking, and on-site support to ensure a seamless and professional brand experience.
- Sales Enablement: Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.
Required Qualifications:
- 3 years of professional experience in marketing, with a focus on events, webinars, and/or B2B community management, preferably within a SaaS company.
- Proven experience owning and hosting professional webinars or virtual events.
- Expertise in email marketing, list management, and lead tracking.
- Exceptional written and verbal communication skills, with a proven ability to present professionally and engage an audience.
- Highly organized with strong project management skills and an eye for detail in managing event logistics and budgets.
- Ability to travel occasionally (estimated 10-15%) to support in-person events.
- Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).
What Will Make You Stand Out (Preferred Qualifications)
- Prior experience in a Customer Success, Customer Support, or Product Management role that required deep customer interaction and problem-solving.
- Experience managing both B2B customer communities (e.g., Slack groups, dedicated forums) and prospect-facing social media channels.
- Familiarity with event management software and platforms (e.g., Zoom Events, Eventbrite, etc.).
- Experience collaborating with Sales to maximize the ROI of event and community leads.
- Portfolio demonstrating effective newsletter or email communication design.
