Head of Influencers & Partnerships
About the Role:
We are seeking a performance-minded, results-driven Head of Influencers & Partnerships to drive customer growth and acquisition through innovative and profitable Influencer Marketing, and Partnership strategies. Reporting into our Chief Growth Officer, you will play a pivotal role in developing, scaling, and optimizing our partnerships programs to deliver sustainable growth and brand impact. The ideal candidate is a strategic leader, skilled negotiator, and data-driven marketer with a proven track record in building and leading high-performing teams.
What You’ll Do:
- Design and execute a comprehensive partnerships strategy focused on driving revenue, and customer acquisition profitably
- Lead and oversee a team across influencer and ambassador marketing, brand collaborations, and newsletter partnerships, ensuring alignment with company objectives
- Innovate and test new approaches to maximize program efficiency and ROI
- Identify, negotiate, and cultivate collaborations with influential partners who align with brand values and objectives
- Oversee the development of product collaborations and co-branded initiatives to drive engagement and sales
- Develop and implement incentive structures to increase engagement and performance among ambassadors and partners alike
- Collaborate with marketing and analytics teams to evaluate performance, identify trends, and implement data-driven optimization strategies
- Build and expand relationships with newsletter publishers to unlock new growth opportunities
- Negotiate and execute sponsorships, collaborative content, and co-branded initiatives that drive customer acquisition profitably
- Collaborate with marketing and analytics teams to evaluate performance, identify trends, and implement data-driven optimization strategies
Who You Are:
- 8+ years of experience in an Influencer and Partnerships role with at least 3 years in a leadership role
- Proven track record of driving growth through Influencer Partnerships including but not limited to; Instagram, YouTube, TikTok
- Strong network of industry contacts across influencers, media, and affiliates
- Exceptional negotiation, relationship-building, and strategic planning skills
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Excellent leadership, communication, and organizational skills
- Experience working in a high-growth or startup environment is a plus
Location & Benefits: Boston, MA or New York, NY (Hybrid: 3 days/week in office)
We offer:
✔ Fully covered medical benefits
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits
These are the Values that Guide our Decisions in the Business:
People First
We take care of ourselves, our teammates and our customers equally
Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always
Ego is the Enemy
Always stay humble, hungry, and curious
Think Like an Owner
How are my actions or this moment going to affect the big picture?
Risk Taking
Make informed bets and emotionally move on from the ones that don’t work
Creativity and Rapid Iteration
Think big, fail fast and inexpensively
