Email & HubSpot Coordinator
ValidiFI
Full-Time / Hybrid
Alpharetta, GA
ValidiFI is the leading provider of predictive bank account and payment intelligence. Using the Omni Platform, we empower organizations and financial institutions with actionable insights to validate bank accounts, detect fraud, and assess credit risk. Our company values are at the core of everything we do:
- Think Customer: Customer success is our success.
- Drive Innovation: Relentless pursuit of improvement.
- Take Ownership: Focus on how you can, not why you can’t.
- Demonstrate Integrity: Do the right thing, even when no one is watching.
- Succeed Together: Enjoy the journey.
As we grow, we are seeking a dedicated Email & HubSpot Coordinator to join our team.
About the Role
The Email & HubSpot Coordinator is responsible for managing and optimizing our HubSpot CRM to drive effective marketing communications, nurture customer journeys, and surface actionable intent signals across the organization. This role will own email execution, lifecycle journeys, list management, and cross‑functional collaboration to ensure the right message reaches the right audience at the right time.
This role is ideal for a detail‑oriented marketer who enjoys both strategy and hands‑on execution within HubSpot.
Key Responsibilities
HubSpot CRM & Marketing Automation
- Own day‑to‑day management of HubSpot for marketing use cases
- Build, maintain, and optimize lifecycle journeys and automated workflows (lead nurture, onboarding, re‑engagement, upsell, etc.)
- Configure triggers based on behavioral, firmographic, and intent signals
- Ensure accurate contact, company, and lifecycle stage management
- Maintain data hygiene, including properties, segmentation, and governance best practices
Email Marketing Execution
- Build, deploy, and optimize email campaigns within HubSpot, including:
Marketing newsletter
Product updates and product newsletters
Event, webinar, and announcement emails
Nuture and lifecycle emails
- QA all emails for branding, personalization, deliverability, and accessibility
- Manage A/B testing of subject lines, content, CTAs, and send times
- Monitor and improve email performance metrics (open rate, CTR, conversion, unsubscribe rate)
List & Segmentation Management
- Create, manage, and maintain internal and external contact lists
- Manage dynamic and static segmentation for campaigns and journeys
- Ensure compliance with consent, subscription preferences, and email regulations
- Partner with Sales and RevOps to align lists with go‑to‑market priorities
What you bring to the role
- 2–4 years of experience in email marketing or marketing operations
- Hands‑on experience managing HubSpot Marketing Hub
- Strong understanding of marketing automation, lifecycle marketing, and segmentation
- Experience building and maintaining email newsletters and nurture programs
- Strong attention to detail and comfort managing multiple campaigns at once
Preferred Qualifications
- HubSpot certifications (Email Marketing, Marketing Hub, or Operations) or ability to obtain within first 90 days
- Strong understanding of email best practices, including deliverability, personalization, and compliance
- Experience in B2B SaaS or technology marketing environments
Bonus Qualifications
- Experience using video content (e.g., embedded video, HubSpot video, Loom, Vidyard, YouTube) to support email journeys and lifecycle campaigns
- Experience coordinating or publishing social content (organic or paid) to support integrated campaigns and email journeys
What you’ll get from us
A team where you can make an impact, and where you and your experience are valued. We offer comprehensive compensation and healthcare packages, 401k matching, and flexible time off.
No agencies please. ValidiFI provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.
