Company: Pressure Medical
Location: Sandy, UT (Hybrid/Remote-friendly)
Type: Contract (Part-time, with potential to extend/expand)
About Pressure Medical
Pressure Medical develops smart pneumatic and junctional tourniquets designed for severe hemorrhage control in combat, industrial, and other high-risk environments. The company’s patented technology enables first responders and non-experts to rapidly and safely stop uncontrolled bleeding in challenging conditions, improving survival while preserving limb integrity. Target customers include military and defense organizations, government agencies, industrial operators in remote locations, and emergency response organizations.
Role Overview
Pressure Medical is seeking a contract Marketing & Communications Manager to build and execute a cohesive marketing and communications program across digital channels, with a particular focus on investor communications, brand awareness, and event presence in the defense and medtech space.
This role will own day-to-day execution of marketing activities including investor email campaigns, website content updates (Wix: no coding required), social media management (LinkedIn and Instagram), content creation (slide decks, posters, one-pagers), and trade show/conference support, including booth design and on-site storytelling.
The ideal candidate is a hands-on marketer who can both create high-quality assets and maintain consistent messaging for investors, partners, and customers in a regulated, technical environment. Military, military-spouse, and veterans are highly encouraged to apply!
Key Responsibilities
1. Investor & Stakeholder Communications
- Draft, edit, and send investor update emails (e.g., quarterly updates, product milestones, funding announcements, key partnerships).
- Maintain an investor communications calendar and ensure timely, consistent outreach.
- Collaborate with leadership to translate technical and regulatory updates into clear, compelling narratives for investors and strategic partners.
- Develop and maintain standard templates for investor communications (e.g., progress updates, data room overviews, pitch follow-ups).
2. Website Management (Wix)
- Own day-to-day content updates on the Pressure Medical website via Wix, including:
- Home page messaging, product descriptions, and use-case pages.
- News/updates, blog posts, and event announcements.
- Basic on-page SEO (titles, meta descriptions, headings, image alt text).
- Ensure all website content accurately reflects current products, patents, use cases, and leadership team information.
- Coordinate with leadership on landing pages tailored for investors, defense/medical stakeholders, and industrial customers.
3. Social Media & Thought Leadership
Plan and execute a consistent publishing calendar for:
- LinkedIn: company page posts, founder/leadership ghostwriting, investor-facing updates, industry insights.
- Instagram: visual storytelling around product use-cases, events, behind-the-scenes, and brand-building content.
- YouTube: Develop and manage video content strategy focused on product demos, use-case stories, and thought leadership. Create or curate short-form videos (2–5 minutes) showcasing hemorrhage control scenarios, customer testimonials, clinical outcomes, and technical innovation. Optimize video titles, descriptions, and thumbnails for searchability and compliance. Monitor basic performance metrics (views, watch time, click-through, subscriber growth) and recommend content optimizations based on audience engagement. Support event and conference coverage with live or recorded highlights and booth walkthroughs. Ensure all videos align with regulatory requirements and maintain consistent brand voice across the channel.
- Draft and schedule posts that align with brand voice and compliance requirements.
- Monitor basic performance metrics (reach, engagement, click-through) and optimize content accordingly.
- Support growth of the company’s professional network and visibility with targeted campaigns (e.g., product launch, conference presence, new patents).
4. Content & Creative Asset Production
- Create slide decks for investors, partners, and conferences using Canva (and/or PowerPoint), including:
- Company overview and pitch decks.
- Product and technology overviews.
- Use-case and outcomes-focused presentations for military, industrial, and emergency audiences.
- Design posters, one-pagers, and simple trade show or conference materials in Canva.
- Maintain a consistent visual identity and messaging across all materials (colors, fonts, logos, key phrases).
5. Trade Shows, Conferences & Events
- Support planning and execution of trade shows, conferences, and live events in the defense, medtech, and industrial safety spaces.
- Develop clear event storytelling and messaging frameworks:
- Distill Pressure Medical’s value proposition into simple, memorable narratives tailored to each audience (military, EMS, industrial, investors).
- Create talking points and narrative flow for booth staff and leadership.
- Lead creative direction and basic layout for **booth design** and event presence, including:
- Visual concepts for backdrops, banners, posters, and signage (using Canva or coordinating with external designers/vendors as needed).
- Integration of product imagery, data points, and case stories that highlight real-world impact.
- Coordinate and produce event-specific collateral:
- Handouts, one-pagers, and leave-behind materials.
- Slide loops or short presentations for booth screens.
- QR codes and landing pages for lead capture and follow-up.
- Collaborate with the team to ensure consistent storytelling across booth visuals, demos, and conversations.
- Develop pre- and post-event communication plans (email, social, website updates) to maximize ROI from each event.
6. Blog, Podcast, and Long-Form Content Support
- Draft or edit short-form blog posts on topics such as hemorrhage control, combat medicine, remote industrial safety, and technology innovation.
- Help plan and promote any podcast or audio content (e.g., interviews with founders, advisors, or medical experts):
- Assist with episode planning, basic scripting, and promotional assets.
- Create social and email content to amplify each episode or content piece.
- Repurpose content across channels (e.g., breaking a blog post into LinkedIn posts, turning investor updates into case studies where appropriate).
7. Email Marketing Execution
Set up and manage email marketing campaigns (via platform such as Mailchimp, Klaviyo, HubSpot, or similar):
- Investor updates
- Newsletter-style updates for broader stakeholders
- Event or launch announcements
- Build and maintain segmented contact lists (investors, partners, advisors, prospects).
- Track email performance (open rates, click-through, unsubscribes) and make recommendations for improvement.
8. Coordination & Reporting
- Work closely with the Founder/CEO and Director of Product to prioritize marketing initiatives and approvals.
- Maintain a simple content calendar across email, website, social, and events.
- Provide concise monthly summaries of marketing activities, key metrics, and recommendations.
Required Qualifications
- 3–5+ years of experience in marketing, communications, or a related role (agency, startup, or in-house).
- Demonstrated proficiency with:
- Wix (or equivalent no-code website builders) for content updates and basic layout edits.
- Canva for slide decks, posters, event collateral, and marketing materials.
- LinkedIn & Instagram for content creation, posting, and basic analytics.
- Email marketing tools (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
- Strong writing and editing skills, with ability to adapt tone for investors, partners, and broader audiences.
- Experience creating clear, investor-facing materials (e.g., pitch decks, update emails, one-pagers).
- Ability to synthesize technical or complex information into concise, compelling messaging and event storytelling.
- Highly organized, self-directed, and comfortable operating in a lean, early-stage environment.
Preferred Qualifications
- Experience in medtech, healthtech, defense, or other regulated/technical industries.
- Experience supporting trade shows or conferences (booth messaging, collateral, and storytelling).
- Familiarity with B2B marketing to government, military, or industrial customers.
- Basic understanding of SEO and analytics (Google Analytics, Wix analytics, or equivalent).
- Comfort collaborating with executives and subject-matter experts (clinical, technical, legal). Military, military-spouse, and veterans are highly encouraged to apply!
Contract Details
Engagement: Contract (1099)
Hours: ~10–20 hours per week to start, with potential to expand based on company needs and performance.
Duration: Initial 3–6 month contract, with potential to extend or convert.
Reporting To: Founder & CEO (with close collaboration with Director of Product).
Compensation: Competitive hourly rate or retainer commensurate with experience.
How to Apply
Interested candidates should submit:
- A short note or cover letter highlighting relevant experience (especially investor communications,s event/trade show support, and medtech/technical marketing, if applicable).
- Links to portfolio or examples of:
- Investor emails or update communications
- Website pages managed (Wix or similar)
- Social media posts or campaigns (LinkedIn/Instagram)
- Slide decks, posters, booth or event collateral created (Canva or similar)
Send materials via LinkedIn or to: info@pressuremedical.com with the subject line:
“Contract Marketing & Communications – Manager”.
