Description/Duties And Responsibilities
This position is responsible for supporting Santa Clarita’s tourism efforts through project management, including budget tracking, program coordination, and marketing material development. This position manages digital and print communications, including social media content, the annual Visitor Guide, and website updates, and manages interactive tools designed to drive tourism engagement. This position also fosters collaboration with community partners and tourism stakeholders, provides support for Tourism Bureau functions, and represents the City at industry events and conferences.
Duties And Responsibilities
Project Management
- Tracks budget functions for multiple tourism accounts
- Coordinates summer- and tourism-related trolley programs
- Works with external partners and tourism staff to create and process room rebate agreements, as-needed contracts, purchase orders, and invoices
- Coordinates creation and distribution of annual tourism rack card and other related marketing pieces
- Collaborates on a weekly events list and bi-monthly e-newsletter, ensuring timely distribution to appropriate recipients
- Collects and compiles marketing data to inform performance reporting and strategy discussions
Social Media
- Develops and maintains a social media content calendar in collaboration with tourism staff
- Monitors comments and messages across all platforms, providing timely and professional responses
- Identifies opportunities that expand reach and engagement on social media
- Contributes to updating and maintaining Visit Santa Clarita accounts, including: Facebook, X (formerly Twitter), Pinterest, and Instagram
- Creates engaging content and promotional ideas tailored for digital audiences
- Collects user-generated content for digital and print marketing campaigns
Visitor Guide
- Manages the planning, writing, and editing of the annual Visitor Guide
- Manages deadlines and coordinates timelines with the guide producer and graphic designer
- Works with the guide producer to collect advertising leads and gathers contacts for potential advertisement placements
- Coordinates the procurement process for printing services
VisitSantaClarita.com website
- Regularly reviews and updates the VisitSantaClarita.com website
- Updates online tourism events calendar and collaborates with City staff to ensure accuracy
- Writes and publishes web stories and other digital content to highlight tourism-related events and attractions
- Oversees all functions of the digital visitor assistance tool on VisitSantaClarita.com, including responding to user inquiries, updating information as needed, and ensuring accurate, up-to-date content is maintained
Tourism Bureau and Tourism Marketing District
- Provides administrative and logistical support for meetings involving the Tourism Marketing District Board, Tourism Bureau members, and community partners
- Manages all memberships and payments for the Tourism Bureau and actively promotes the bureau to attract new members
- Collaborates with the Tourism Bureau and stakeholders to strengthen community relationships and promote engagement, while working in collaboration with City staff on broader membership retention efforts and strategy
Additional Duties
- Attends annual meeting planner tradeshows and professional conferences to represent the City and promote tourism initiatives
- Provides support and customer service to City staff, partners, and the general public by phone, in-person, and through e-mail communications
- Assists with the planning and execution of tourism-related events
- Organizes, prioritizes, and tracks assignments to ensure projects are completed on time
- Performs other duties as assigned
Education and Experience
- High School Diploma or GED equivalent
- Three years of experience performing administrative and technical support work
- Bachelor’s degree in business, public administration, marketing, or economic development, or related field is highly desirable
- Any combination of education and experience that has provided the knowledge, skills, and abilities necessary will be considered
- Experience in hospitality, tourism, and/or marketing is highly desirable
- A valid Class C California driver license or the ability to utilize an alternative method of transportation to carry out job-related functions
Knowledge and Abilities
- Strong knowledge of the principles and practices of economic development, workforce development, and related state and local laws, rules, and regulations
- Knowledge of social media and web-based media
- Strong interpersonal skills and the ability to foster and maintain cooperative working relationships with local businesses and organizations
- Ability to assess operations and procedures within the functional area, identify issues, and implement effective solutions
- Ability to independently perform a variety of technical duties, including research, compilation, and report development in support of the program areas
- Demonstrates project management skills with the ability to plan and implement effective programs under general direction and limited supervision, while successfully managing multiple projects of varying nature and scope
- Strong organizational skills and the ability to multitask, work with constant interruptions, and meet time-sensitive deadlines
- Ability to communicate effectively, both verbally and in-writing
- Ability to present comprehensive data, both verbally and in-writing
- Ability to make sound decisions and demonstrate excellent judgment
- Ability to provide excellent customer service both internally and externally
- Self-motivated and goal-oriented; strong work ethic and the ability to demonstrate a high level of ethics, confidentiality, accountability, and professionalism
- Reliable team member with the ability to work both autonomously and within a collaborative team; ability to be proactive and take initiative
- Strong computer skills and the ability to use Microsoft Word, Excel, PowerPoint, and other computer programs to generate letters, spreadsheets, presentations, and reports; ability to navigate budget tracking software and Docusign; familiarity with purchasing policies, procedures, and regulations
- Strong attention to detail and the ability to produce work that is accurate and complete
- Ability to lift, drag, and push files, paper, and documents weighing up to 25 pounds is required
Additional Information
An
online completed City application form is required to apply for this position. All employment information must be provided on the application. Providing a resume is not a substitute for completing this section of the application. Applications left incomplete, or with a reference to attachments may be rejected. The selection process will include one or more of the following: written exam, technical knowledge assessment, writing skill assessment, and/or oral interviews that may be conducted in person and/or via video conferencing. If you require special accommodations to participate in the application/selection process, please notify Human Resources for assistance.
All offers of regular employment with the City of Santa Clarita are made contingent upon receipt of proof of legal right to work in the United States, successful completion of a post-offer pre-employment physical, which may include a drug screen and Department of Justice fingerprinting. Criminal offender information will be reviewed on an ongoing basis. The City uses the E-Verify program to electronically confirm work authorization of newly hired employees. All new employees are required to participate in the DMV Employer Pull-Notice Program. This program authorizes the City to receive a driver record report upon enrollment and during employment. Only degrees recognized by the U.S. Department of Education and accredited by the Council for Higher Education Accreditation will be accepted.
As a City of Santa Clarita public employee, you may be called upon to work as a Disaster Service Worker (DSW) in the event of an emergency (in accordance with Government Code
- 3100-3109). Before entering upon the duties of employment, all public employees, except those excluded by law, take and subscribe to an oath or affirmation set forth in the California
Constitution, declaring them to be Disaster Service Workers in time of need.
Compensation includes enrollment in California Public Employees’ Retirement System as a replacement for Social Security plus a competitive benefits package. All appointments are made at step 1 of the salary range unless otherwise authorized by the City Manager.
For more information and to apply online please visit www.santaclarita.gov.
The City of Santa Clarita is an Equal Opportunity Employer
The City of Santa Clarita offers CalPERS Retirement contributions as a replacement for Social Security plus a competitive benefits package including vacation, holiday, and sick leave as well as medical, dental, vision, life and long-term disability insurance.
01
Do you have a high school diploma or GED equivalent? (proof will be required prior to job offer.)
02
Do you have three years of experience performing administrative and technical support work? If so, please describe your experience.
03
Do you have experience updating and maintaining websites or online calendars? Include any platforms you have used.
04
Describe your related work experience in marketing, hospitality, and/or tourism.
05
What interests you most about this position?
