Director of Sales Marketing

Vara Safety • Full-time • Troy, NY, US • $65 - $95 / hour • 1m ago

Title: Director of Sales Marketing (Channel Testing + Sales Diversification)

Location: In-office or Remote (US-based) + occasional travel optional

Job Type: Contract + Commission

Overview:

Vara Safety is looking for a Director of Sales Marketing to help us diversify customer acquisition beyond Meta/Google. This is a contract role built for someone who loves running small, measurable marketing experiments to capture sales and scaling what works.

We’re taking a diverse testing approach: many small bets (often $1k–$3k tests) instead of big upfront commitments. You’ll own the experiment pipeline end-to-end: sourcing opportunities, negotiating placements, launching tests, measuring results, and recommending what to scale or stop.

What you’ll do:

1) Build and run a repeatable channel testing system (idea backlog → test brief → launch→ measurement → scale/iterate/stop)

2) Launch and manage diversification tests across channels like:

Podcasts (host-read ads, guest spots, affiliate codes)
Newsletters (sponsorship buys, list partnerships; some can be $5k–$10k/quarter with approval)
Print (small print runs, magazine placements, flyers in aligned locations)
AI SEO / content engine experiments (coordination with our AI partner)

3) Coordinate vendors and placements: outreach, negotiation, scheduling, creative requirements, and invoicing coordination

4) Set up tracking for every test (UTMs, unique codes, landing pages, call tracking if needed)

5) Report weekly on spend vs plan, results vs goals, and clear next actions

What success looks like (60–90 days):

A experiment pipeline testing various marketing and sales channels
4–8 small tests launched with clear measurement
1–2 channels showing traction, with a scaling plan and a stop list for what didn’t work
Detailed reports correlating each test to outcomes (leads, CAC, revenue, or proxy metrics)

Requirements:

True marketing generalist with a bias toward shipping and measuring.
Experience running scrappy channel tests with limited budget and clear ROI thinking.
Comfortable with outreach and negotiation (sponsors, podcast hosts, newsletter owners, print vendors).
Strong project management and follow-up discipline.
Great judgment: knows when “good enough to test” beats perfection.

Nice-to-haves:

Familiarity with firearms/outdoor industry audiences and compliance sensitivities.
Direct response mindset (offers, landing pages, conversion rate, attribution).

Contract details:

10–15 hours/week to start, contract-bases
Pay range: $2,500–$5,000/month ($65-$95/hourly rate based on experience)
Commission-based performance incentives

How to apply:

Send an email application with the following:

Resume
1–2 examples of small marketing tests you ran and what you learned
Your answer to: “If you had $3,000 and 2 weeks, what would you test first for Vara and why?”

Email to: accounts@varasafety.com