Job Description
Your Role
The Consumer Growth Marketing Acquisition and Retention team is looking for a dynamic marketing professional to join us as a Marketing Operations Specialist, Consultant - Individual and Family Plans (IFP). The Marketing Operations Specialist, Consultant will lead the Individual and Family Plans Broker Marketing strategy and campaign implementation as well as support the acquisition and retention deliverables for the under 65 consumer line of business. The Marketing Operations Specialist, Consultant will report to the IFP Senior Marketing Manager. In this role you will collaborate with a team of marketers dedicated to driving the acquisition and retention of Blue Shield members located throughout California.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will:
- Collaborate with sales teams, product development, consumer line of business operations and other internal business partners to develop targeted marketing plans for brokers and consumers to drive profitable membership growth in alignment with the annual business plan
- Develop and implement a broker strategy for the year, including preparing creative briefs, submitting JIRA and Workfront tickets, estimating costs, and schedules
- Create specific project plans to execute marketing strategies, including presale materials, supporting event presentations, email, mail and landing page content, PowerPoint presentations, and newsletter articles
- Drive successful implementation by reviewing and approving technical and artistic phases of marketing collateral and materials
- Track and maintain budgets and project deliverables/milestones, overseeing vendor and internal unit activities, and preparing reports and communications on project status for management
- Lead weekly sales alignment meetings by setting the agenda, managing action items, and facilitating discussions
- Support campaigns for prospect acquisition and member retention, including the development, launch, and reporting of email, mail, landing pages, and push notifications
- Leverage data to optimize campaigns and recommend metrics by pulling campaign metrics to demonstrate the success and effectiveness of email and mail campaigns, and reporting campaign progress against goals and relevant marketing metrics to management
- Project manage and provide support for special initiatives contributing to the development, refinement, and rollout of the annual IFP Marketing Playbook, ensuring alignment with organizational goals, timelines and stakeholder requirements
Qualifications
Your Knowledge and Experience
- Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience
- Requires at least 7 years of prior relevant experience
- Requires ability to adapt quickly to digital tools to update web content, manage assets and measure performance
- Requires experience with project management and organizational skills with attention to details and deadlines
- Health insurance experience strongly preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
- Ability to collaborate with cross-functional teams, such as product, sales, creative, marketing, and external partners
- Ability to lead meetings effectively, ensuring clear communication and productive discussions followed with notes and action items
- Strong data analysis skills, including the ability to interpret, analyze, and report on marketing data to measure campaign performance and identify trends. Proficiency in using data visualization tools and techniques to effectively communicate insights and recommendations to stakeholders
About The Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!
Our Values:
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
- Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model
We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:
- For most teams, this means coming into the office two days per week.
- Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
- For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
