Marketing Manager - Content & Audience Development
Hyperallergic is a leading online voice publishing contemporary perspectives on art, culture, and more. Founded in 2009 as a forum for playful, serious, and radical perspectives on art in society, Hyperallergic combines art world news coverage with insightful commentary to reach an influential audience of over 1 million readers a month.
Hyperallergic is seeking a full-time Marketing Manager to join our growing team in Brooklyn, NY, primarily focusing on social media and newsletters with additional support on events.
The Marketing Manager will:
- Work closely with our marketing and editorial teams to promote our stories to various audiences and grow subscribers
- Create social media copy and visual assets for editorial stories across our core platforms, optimizing for timing, tone, and look
- Manage Hyperallergic's social content calendar and daily publishing schedule, tracking post performance for weekly strategy reviews
- Monitor follower engagement on social channels and keep tabs on feedback, trends, and other information that could help the publication engage with our community
- Collaborate with editorial on packaging stories for daily newsletter distribution to foster subscriber engagement while maintaining Hyperallergic's brand and vision
- Maintain database of evergreen stories for resurfacing relevant content in newsletters and on social media
- Assist with execution of newsletter and social content for ad campaigns, partnerships, and membership drives
- Coordinate planning and marketing for seasonal events
- Support the publishing team with other related projects and deliverables as needed
The ideal candidate will be detail-oriented with excellent communication, writing, and organizational skills, a self-starter who can work independently, and experienced in marketing, project management, data analysis, and optimization techniques. Enthusiasm for visual arts and culture and familiarity with Hyperallergic's coverage areas are vital to this position.
This is a permanent, full-time position with benefits. You'll be joining a group of hard-working, creative people who are passionate about doing important work, while striving to maintain a healthy work/life balance.
Requirements
- Minimum 5+ years of experience in creating digital content, social media marketing
- Excellent copywriting skills and an instinct for editorial judgment
- Outstanding organizational skills and ease with multitasking, ability to comfortably manage multiple platforms and priorities with impeccable attention to detail in a fast-paced environment
- Experience with design tools like Adobe Creative Suite, Pixelmator, Canva, Figma, or other similar software
- Familiarity with newsletter software, Instagram, Facebook, LinkedIn, Bluesky, Threads, TikTok, YouTube
- Analytical thinking and problem-solving skills
- Strong verbal and written communication skills
- Experience with short-form video is a plus
Benefits
- Paid Time Off (Vacation, Sick, Public Holidays)
- Health Care Plan (Medical, Dental, & Vision)
- Retirement Plan (401k with 3.5% match)
- Commuter Benefits
- Disability & Life Insurance (Basic, Voluntary, & AD&D)
Salary range: $75,000-$90,000/year (Based on experience)
