Join our Corporate Communications & Marketing team as a Marketing Communications Specialist! In this role, you'll research, write, and shape compelling content for newsletters, social media, and corporate marketing materials that engage diverse audiences across Missouri and South Carolina. You'll collaborate with colleagues and subject-matter experts to deliver fresh, accurate, and impactful messaging across digital and print channels. If you're a strong writer with a knack for storytelling, content organization, and brand consistency, we'd love to hear from you.
Position Summary
The Marketing Communications Specialist will be responsible for researching, writing, organizing and editing content that encourages positive interactions with our brands in newsletters, electronic, digital and printed communication and marketing materials. The incumbent will have strong writing skills to address multiple types of audiences, working knowledge of how to optimize content theming, edit content and manage content libraries. The expectation is for positive collaboration with colleagues across all divisions of the company to create fresh, relevant content. The Marketing Communications Specialist is a part of the corporate communications and marketing team and will work collaboratively with the team to deliver these communications.
Essential Functions And Job Responsibilities
Write External and Internal Newsletters
- Our external newsletter audiences encompass providers, clients, members and brokers of Delta Dental of Missouri and Delta Dental of South Carolina.
- Meet with the newsletter editorial boards regularly to identify content topics, issues, trends and timelines.
- Research, write, edit, and review content for quarterly provider newsletters, working with subject matter experts and corporate leadership.
- Research, write, edit, and review content for monthly member and client newsletters.
- Research, write, edit, and review content for employee newsletter published six times a year.
- Work with internal and/or external designers to create compelling and appropriate designs.
- Work with internal and/or external publishing platforms to publish the newsletters according to established timelines.
- Ensure content accuracy, ascertaining clinical reviews, as appropriate.
- Ensure technical accuracy.
- Publish the newsletters on time according to the annual editorial boards’ schedule, adjusting for unexpected changes, as needed from our executive team, Board of Directors or regulatory requirements.
Write Corporate Social Media Content
- Our social media strategy encompasses Delta Dental of Missouri and Delta Dental of South Carolina and is led by our social media specialist.
- Write audience-appropriate content to support the social media calendar for LinkedIn, Facebook, Twitter, and others, as requested by the social media specialist.
- Ensure content accuracy, ascertaining clinical reviews, as appropriate.
- Ensure technical accuracy, aligned with the protocols for each social media platform.
- Ensure a cohesive public identity, while developing innovative and creative content (copy, graphics, and video) across all social media platforms in alignment with our social media strategy.
- Present ideas and information clearly and adjust tone and nuance with the audience in mind.
Write Other Marketing And Corporate Content
- Research, write, edit, and review content for weekly corporate TV slides.
- Support the Marketing Supervisor with content needs for marketing communication assets, campaigns, and projects.
- Support content and organizational needs for department projects, such as the member satisfaction survey, as needed.
- Support content needs for other departmental projects as needed.
- Maintain brand guidelines at all times.
Qualifications
- A bachelor’s degree in communications, print journalism, English, advertising, or public relations.
- Five years’ work experience with three years’ professional copywriting experience requiring the demonstration of a variety of writing skills and styles (specifically for marketing and social media platforms).
- Excellent written communication skills with emphasis on proofreading and editing, presentation, and grammar excellence.
- Experience and inclination to work in a collaborative team environment, where creativity and passion are highly valued alongside experience.
- Proficiency with social media platforms as communication channels.
- Proficiency with MS Office is required, including Word, Excel, PowerPoint, and Outlook.
- A working knowledge of Adobe Creative Cloud would be a plus.
- Experience in healthcare or insurance would be a plus.
- Proven subscription to the company’s core values of integrity, adaptability, service focused, accountability, curiosity, and community.
Environment
This position currently functions as a hybrid role working from both home and in-office environments. Any home office setting must be conducive to all guidelines outlined by the organization. This role is required to regularly attend in-person meetings, the frequency of which is determined by management based on departmental or organizational needs.
Work Conditions
General office working conditions which may require sitting for extended periods of time.
Physical And Other Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Specific vision abilities require the ability to focus distant and near objects clearly. While performing the duties of this job, the employee is regularly required to sit, talk and hear. The employee is frequently required to use hands and arms to handle, feel, and reach as well as operate a personal computer.
Disclaimer
This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required. The organization reserves the right to modify this job description at any time; including assigning or reassigning job duties or eliminating this position at any time.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
