Company Description
Cartersville Museum City, located just 45 minutes from Atlanta and an hour south of Chattanooga, is the official destination marketing organization for Bartow County. Our mission is to attract leisure and meeting visitors while fostering community events, venue operations, and visitor product development to drive regional economic growth. Known for blending small-town charm with big-city convenience, we curate enriching experiences that connect the past with the present and celebrate local stories and heritage. Museum City is a vibrant destination where history, culture, and community come together.
Role Description
This is a part-time, hybrid role located in Cartersville, GA, for a Social Media Specialist. The Social Media Specialist will be responsible for planning and developing social media content to enhance the visibility and engagement of Cartersville Museum City. Day-to-day tasks include creating engaging social media content, scheduling posts, monitoring online interactions, analyzing social media performance, and collaborating with other teams to ensure cohesive branding. The role also involves staying updated on social media trends and tools to continuously optimize the organization's online presence.
Responsibilities & Functions
Destination Storytelling
- Develop and schedule social media posts across Instagram, TikTok, Facebook, LinkedIn,
and other assigned platforms.
- Translate Bartow County’s museums, events, businesses, and experiences into engaging,
social-first storytelling.
- Maintain a consistent Cartersville Museum City brand voice while adapting tone and
format for each platform.
- Participate in scheduled content days, including on-site filming, photography support, and
real-time posting as needed.
- Execute posts aligned with seasonal initiatives, campaigns, and approved priorities using
available visuals and direction.
- Support and execute approved social collaborations, recurring series, and giveaways in
coordination with overarching strategy.
- Contribute to newsletter storytelling, aligning themes, messaging, and highlights with
current campaigns and initiatives.
Outreach & Visibility
- Actively engage through comments, messages, tags, and mentions in a timely, brand-
appropriate manner.
- Interact with partner organizations, museums, attractions, local businesses, creators, and
aligned pages to increase reach and visibility.
- Monitor relevant trends, and opportunities for participation across platforms.
- Collaborate with the Content & Comms Coordinator on influencer interactions, including
aligning posting schedules to avoid overlap and maximize reach.
- Consistently engage with priority accounts identified by the Content & Comms Coordinator
to build relationships and surface potential creators or influencers for future hosting
consideration.
- Flag PR-sensitive, media-related, or partner inquiries.
Channel Growth & Performance tracking
- Track basic social media performance metrics, including reach, engagement, and video
performance
- Identify patterns in what content performs well across platforms
- Adjust posting approaches, formats, and timing based on performance insights
- Share observations and recommendations with the marketing team to inform future
campaign strategy.
Part-time: Averaging 20hr per week. 2–3 days per week in the office, depending on what
works best for the right candidate. You’ll be expected to maintain an active daily presence on
social media, this involves approximately 30 minutes per day (2–3 hours per week) of remote
engagement. Weekly schedules are generally consistent, with occasional adjustments for
events or monthly content days. Coverage is coordinated with the team to ensure platforms remain active during time off or schedule conflicts.
This is a part-time position at $15 per hour.
