We anticipate the application window for this opening will close on - 21 Mar 2026
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress and deliver meaningful innovations.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
We are seeking a highly skilled digital marketing expert to join our Cardiac Rhythm Management (CRM) Integrated Marketing team. This individual will provide strategic ownership and oversight of our digital marketing ecosystem, leveraging marketing technologies and platforms to plan, develop, and execute marketing strategies across available channels.
The Digital Marketing Program Manager will be responsible for developing and implementing channel-specific marketing strategies, managing the digital components of the Integrated Communications Plan (ICP), and overseeing Cardiac Rhythm Management marketing campaigns. This role will also lead CRM social listening efforts, track campaign performance, report results and continuously optimize programs based on insights and analytics.
Success in this role requires strong cross-functional collaboration within the marketing organization, as well as deep expertise in marketing technology platforms and emerging digital marketing trends.
Digital Marketing Program Manager Responsibilities
- Serve as a strategic advisor to digital campaigns that span various functions within the CRM marketing organization, ensuring accurate tracking, measurement and reporting key metrics to drive performance and insights.
- Enhance customer engagement through personalized and targeted digital marketing initiatives.
- Leverage marketing technologies and tools to automate processes, track performance, and optimize campaigns.
- Oversee the Cardiac Rhythm Management digital landscape, from system integration to campaign execution, ensuring all digital initiatives align with business objectives and deliver value.
- As a part of the Integrated Communications Plan process, work with Integrated Marketing partners to develop and implement detailed social/digital channel plans including requirements, scope, deliverables, key milestones, timeline, resources and budget, as well as gain necessary buy-in from key stakeholders
- Oversee digital display ad placements (journal placements and programmatic ads)
- Manage paid media campaigns with external vendor.
- Increase email channel effectiveness by partnering in the deployment of a CRM-wide customer newsletter with our Integrated Marketing and Medical Education teams
- Investigate and develop new channel marketing strategies
- Develop, manage and maintain a master calendar for all digital channels.
- Develop and maintain a system to track and maintain campaign channel budgets.
- Create and manage a digital marketing plan reporting dashboard. Provide regular updates to stakeholders on promotion program insights for leveraging best practices across CRM.
- Build and execute a social listening strategy.
- Work with social media monitoring team to manage responses.
- Act as the liaison for software, identifying and vetting new technologies, proposals and vendors for future digital channel initiatives to increase customer engagement.
- Liaison to OU global regions digital strategists to ensure content continuity and sharing
- Stay informed on latest trends and innovations within digital platforms and marketing technologies and apply knowledge to continually enhance our digital infrastructure.
Must Have:
A Bachelor's degree and a minimum of 5 years (advanced degree and 3 years) of Marketing Communications experience (corporate or agency.)
Experience in Word, Excel, Powerpoint , Adobe and Outlook.
Nice to Have:
- Proven planning and project management skills
- Ability to plan and manage projects efficiently and effectively
- Proven ability to work as a liaison between Marketing staff
- Strong written and oral communication skills
- Strong knowledge and understanding of marketing with an ability to translate marketing goals into effective strategic Digital Marketing plans
- Experience with all aspects of digital marketing mediums.
- Experience managing client/customer relationships.
- Bachelor's Degree in Journalism, Marketing Communications, Marketing, Advertising or related field.
- 10+ years’ experience in Marketing or Communications in medical device or pharmaceutical industry or knowledge of those industries’ key audiences.
- Experience translating marketing objectives into effective communications tactics
- Ability to create materials that promote Medtronic products to gain competitive advantage.
- Proven ability to understand global marketing principles and cultural issues.
- Understanding and experience in marketing to physicians and patients.
- Understanding of how Medtronic products work and how they are used in the clinical setting.
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R.
- 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain, restore health, and extend life—where your unique background and perspective are valued.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$106,400.00 - $159,600.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
About Medtronic
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
