Company Description
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Overview
We are seeking a Content Marketing Manager who will be the owner of all creator-facing content, communications, and storytelling for Captiv8's social commerce products, including Creator Storefronts and Affiliate Programs.
You will create high-quality content (written, visual, and short-form video), manage creator-focused social media channels, produce weekly newsletters, and support the growth of our top creator segments. You will also track social commerce metrics and partner closely with Product, Product Marketing, and Creator Success to share insights and recommend optimizations across the platform.
This role is ideal for someone who is a content creator themselves or has deep knowledge of creator workflows, social trends, and performance-driven content.
Responsibilities
Creator Content & Communications
- Own all creator-facing content and communications for Captiv8’s social commerce products.
- Produce a weekly creator newsletter featuring program updates, product tips, trends, and curated content.
- Develop and deploy ad-hoc email marketing campaigns to drive adoption, activation, and retention.
- Create clear, compelling product copy for storefront features, affiliate instructions, onboarding flows, notifications, and in-platform messages.
- Support updates to email onboarding drips, creator notifications, tooltips, and educational content.
Social Media & Content Creation
- Create, film, edit, and publish short-form content across Instagram, TikTok, and emerging channels to promote Captiv8’s creator tools.
- Run Captiv8’s creator-facing social media accounts end-to-end (strategy, calendar, execution, reporting).
- Develop content including:
○ Tutorials
○ Product explainers
○ Creator tips
○ Success stories
○ Feature launches
○ Trend-aligned short-form videos
- Ensure brand voice is authentic, helpful, and aligned with what creators respond to.
Social Commerce Insights & Optimization
- Track performance metrics across storefront and affiliate programs (e.g., adoption rates, link creation, click-through, GMV indicators).
- Identify insights, trends, and creator behaviors to inform product and operational improvements.
- Share clear recommendations with internal teams (Product, Creator Success, Product Marketing) on how to optimize creator experience, drive conversions, and improve content performance.
VIP Creator Nurture & Product Feedback Loop
- Support top creator segments by:
○ Surfacing best practices
○ Highlighting success stories
○ Helping identify gaps in product or processes
- Work closely with Creator Success to collect creator feedback and translate it into actionable product recommendations.
Qualifications
- Bachelor’s degree and 3+ years in Content Marketing, Social Media, or Creator-focused Marketing.
- Demonstrated experience creating content across TikTok, Instagram, Reels, Shorts, or YouTube.
- Strong writing skills: able to produce newsletters, product copy, and short-form content.
- Comfortable reviewing and interpreting performance data to guide decisions.
- Experience with email platforms, social scheduling tools, and basic design or editing tools.
- Strong communication, organization, and project management abilities.
- Passion for empowering creators and understanding creator workflows.
- Bonus: You are a creator yourself (even at a micro level).
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $80,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/26/2026.
