Job Title: Lifecycle Marketing Manager
Duration: 06 Months
Job Location: St Boston MA, 02108
Pay Rate: 46.00 USD per hour on w2
Shift Timing: Monday to Friday, First Shift, Hybrid
Position Summary
:The Senior Lifecycle Marketing Manager will lead lifecycle marketing initiatives, working autonomously to drive customer engagement and retention strategies. This role provides coverage for the Director of Lifecycle Marketing during maternity leave, requiring strong strategic thinking, independent execution, and cross-functional collaboration with the Director of Brand and Director of Product. The ideal candidate thrives in dynamic environments, makes data-driven decisions, and can balance strategic planning with hands-on campaign execution
.
What You'll D
- o:Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partner
- s)Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrificati
- onIndependently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service provider
- s.Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmap
- s.Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategie
- s.Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing prioritie
- s.Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performanc
- e.Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is neede
d.
What We Look F
- or:Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibiliti
- es.Proven track record of working independently and managing marketing programs with minimal oversig
- ht.Experience with marketing automation platforms; strong proficiency with HubSpot requir
- ed.Advanced skills in email segmentation, personalization strategies, and audience targeti
- ng.Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quali
- ty.Strong strategic thinking with ability to balance big-picture planning and tactical executi
- on.Excellent communication, stakeholder management, and project management skil
- ls.Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision-maki
- ng.Creative problem-solver who can navigate ambiguity and adapt to changing business nee
- ds.Ability to collaborate effectively with brand and product teams on messaging and positioni
- ng.Working knowledge of HTML/CSS a pl
- us.Passion for clean energy and home electrification a pl
us.
