🚀 Senior Lifecycle Marketing Manager (HubSpot) — Boston, MA (Hybrid)
Our Client, a global leader in digital energy management and industrial automation, is looking for a Senior Lifecycle Marketing Manager to own and scale lifecycle marketing in a fast-moving, high-impact environment. This role is ideal for someone who thrives on autonomy, loves data-driven decision-making, and knows HubSpot inside and out.
You’ll lead end-to-end lifecycle campaigns that drive customer engagement and retention across multiple audiences. From strategy to execution, you’ll own the full lifecycle marketing engine and continuously optimize performance.
What You’ll Do
• Lead lifecycle marketing strategy across email and SMS programs
• Own and execute the monthly newsletter in partnership with Content Marketing
• Write high-performing email and SMS copy
• Manage campaign production, QA, and deployment in HubSpot
• Run and optimize lifecycle journeys for multiple customer segments
• Conduct A/B testing across subject lines, content, CTAs, and send strategy
• Analyze campaign performance and translate insights into improvements
• Partner with Brand and Product teams to drive engagement and retention
• Manage timelines, approvals, and stakeholders independently
• Deliver performance reporting and data-driven recommendations
What We’re Looking For
• 6+ years in lifecycle, CRM, email, or retention marketing
• Expert-level HubSpot experience (required)
• Proven ability to own campaigns end-to-end
• Strong analytical and segmentation experience
• Advanced Excel and reporting skills
• Experience running repeatable lifecycle marketing programs at scale
• Strong email and SMS copywriting skills
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, startup-style environment
• High ownership mindset and comfort with ambiguity
Nice to Have
• Experience collaborating with Content Marketing teams
• Ability to build new lifecycle workflows and programs
• Familiarity with AI tools for copy optimization
• Working knowledge of HTML/CSS
• Interest in clean energy, sustainability, or home electrification
Location: Boston, MA (Hybrid — local candidates preferred for team collaboration)
If you’re a HubSpot expert who enjoys building lifecycle programs that drive real engagement and retention, we’d love to connect.
