Company Description
Scent Beauty, Inc. is a multi-brand, omnichannel company focusing on fragrance, cosmetics, body care, and men’s grooming. Scent Beauty creates, manufactures, distributes, and markets culturally relevant Brands to consumers worldwide, including key brick and mortar retailers, as well as dot com platforms and its own platform- ScentBeauty.com. Scent Beauty’s portfolio profile encompasses the following verticals: Celebrity, Fashion, Lifestyle, Naturals and Designers. Scent Beauty is a leader in product innovation and subscribes to the values of diversity, sustainability, and qualitative consumer experience.
Job Summary
This individual will work closely with the Brand Director in supporting all aspects of developing the brand and the launch of new products.
Responsibilities
Competitive Analysis:
• Conduct thorough research on industry competitors, analyzing their
products, marketing strategies, and market positioning.
• Create detailed reports on competitors’ strengths, weaknesses,
opportunities, and threats (SWOT analysis).
• Present findings to the marketing team to inform strategic planning
and decision-making.
Market/Brand Deck Preparation:
· Assist in the creation and updating of market and brand decks for internal and external presentations.
· Gather and organize relevant data, images, and content to ensure decks are comprehensive and visually appealing.
· Collaborate with the marketing and design teams to ensure consistency with brand guidelines and messaging.
Trend Analysis:
· Monitor and report on current and emerging market trends, consumer behavior, and industry innovations.
· Identify opportunities for new product development and marketing strategies based on trend analysis.
· Provide insights and recommendations to the marketing team to stay ahead of market trends.
Creative Request Form Management:
· Ensure all creative briefs are clear, detailed, and aligned with brand objectives.
· Coordinate with the creative team to prioritize and deliver projects on time.
Social Media Management:
- Monitor and respond to comments and messages
- Analyze engagement metrics and prepare weekly
Content Creation:
- Assist in the creation of content of blog posts, newsletter, and website content
Email Marketing
- Help Design and distribute email newsletters
- Manage email lists and segmentation
- Track and report on email campaigns
Community Engagement
- Participate in on line forums and groups relevant to the industry
- Foster relationships with influencers and brand advocates
- Help manage online community events
Qualifications
· BS in Marketing, Communication or Business preferred.
· Experience working in the beauty industry a plus.
· Strong analytic skills.
· Strong presentation skills.
· Ability to work collaboratively within and across different functions.
· Highly organized with the ability to multi-task.
· Ability to communicate clearly in multiple medians- traditional and non-traditional.
· Command of Microsoft applications- word, PowerPoint, excel a MUST.
Position is hybrid- 2 days in office in NYC and 3 days remote
