The B2B Content Strategist plays a critical role in driving RFG’s organic growth and brand visibility. This role owns our end‑to‑end content strategy—bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth.
Key Responsibilities
- Own and lead RFG’s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO)
- Serve as the central orchestrator of RFG’s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion
- Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance
- Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion
- Lead RFG’s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses
- Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution
- Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials
- Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action
- Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights
- Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems
- Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long‑term organic growth
Location
This is in our Birmingham office. The role can be remote for a highly qualified candidate.
- If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote).
- If remote, occasional travel to Birmingham will be required including onboarding.
Reports To
Sr Director of B2B Marketing
Company
About RFG Advisory
RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution.
We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day.
If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.
www.RFGadvisory.com/awards
Requirements
Education:
- Bachelor's degree in marketing, communications, or related field.
Experience
- 5+ years of marketing experience
Skills
- High level of technological proficiency with demonstrated ability to learn and adopt new tools, including AI‑driven platforms
- Proficiency in digital marketing tools, SEO/AEO platforms, and content management systems (e.g., WordPress, Yoast, Google Search Console)
- HubSpot proficiency, including content management, workflows, segmentation, and reporting
- Social media strategy and execution experience, including content planning, publishing, audience growth, engagement, performance tracking, and optimization
- Strong understanding of SEO and emerging AEO best practices, including content structuring for search and AI‑driven discovery
- Content strategy development and execution to drive engagement and lead generation
- Strong written and verbal communication skills, with the ability to produce clear, compelling, conversion‑focused content
- Ability to analyze performance data and optimize content based on results
AI Capabilities
- Proven experience leveraging AI‑driven content strategies to scale content creation, improve efficiency, and maintain quality and brand voice.
- Ability to use AI tools to support SEO and Answer Engine Optimization (AEO), including content structuring for traditional search engines and AI‑generated discovery.
- Experience applying AI to content performance analysis, insight generation, workflow optimization, and identification of content gaps and opportunities.
- Strong judgment in balancing AI‑enabled speed with editorial rigor, compliance standards, and brand consistency.
Core Competencies
- Strong project management and organizational capability, with ability to manage multiple priorities simultaneously
- Detail‑oriented with strong execution and follow‑through across campaigns, content, and web updates
- Analytical and critical thinker who uses data and insight to inform decisions and adapt strategy
- Creative thinker who brings fresh ideas while staying grounded in business objectives
- Ability to operate in a fast‑paced environment, prioritize effectively, and consistently meet deadlines
- Strong problem‑solving skills with flexibility to adjust approach based on performance and feedback
- Collaborative and flexible team player, comfortable working cross‑functionally with marketing, creative, and data teams
Learning Agility & Innovation Mindset
- Curious, adaptable, and growth‑minded, with a demonstrated ability to learn new technologies quickly, experiment thoughtfully, and integrate emerging tools into day‑to‑day work.
Benefits And Compensation
What We Offer
- Competitive salary + bonus pool
- Generous PTO, holidays, and a Charitable Service Day
- Health, dental, vision insurance + RFG Advisory stipend
- Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage
- Lifestyle Spending Account
- 401(k) with Safe Harbor contribution
- Paid parental leave, short- and long-term disability, life insurance
- Surface Pro + home office setup
- Pet Insurance
- Continuing education and professional development support
- Tons of fun RFG Advisory swag!
