Company Description
The Modern Brand Company, founded in 2007, is a brand consultancy dedicated to strategic brand development and results-oriented creativity for small businesses and non-profit agencies. We believe that every company has a unique personality and audience, and our mission is to help organizations connect with their audience through clear and relatable branding. By focusing on authentic relationships rather than gimmicks, we empower brands to build trust and achieve their goals. Located in Birmingham, AL, we are passionate about delivering meaningful and impactful branding solutions.
This hybrid role is first and foremost a writing role. The ideal candidate is a skilled, versatile writer who can develop content ideas, adapt to each client’s voice, and deliver clear, concise, and correct copy across every format. Strong organizational instincts and comfort with scheduling tools, project coordination, and client communication round out the role.
Social Media Management
- Generate original content ideas for each client across platforms, grounded in their brand voice, audience, and goals.
- Write social copy that is clear, concise, grammatically correct, and adapted to each client’s distinct voice.
- See content all the way through: from concept and draft to approval, scheduling, and publishing across channels (Facebook, Instagram, LinkedIn, etc.).
- Monitor engagement and community interactions; track performance and pull monthly analytics to inform future content.
Email Marketing
- Develop email content ideas and write copy — promotional, newsletter, drip sequences, and more — that is purposeful, accurate, and unmistakably in each client’s voice.
- Take ownership of copy from concept to final draft, applying consistent brand voice, clear calls to action, and error-free writing every time.
- Build, schedule, and deploy email campaigns in platforms like Mailchimp; support segmentation, list management, and performance reporting.
Project Coordination
- Help organize tasks, timelines, deliverables, and approvals across internal teams.
- Keep projects on track and communicate status updates clearly.
- Support campaign launches, asset trafficking, and multi-step marketing rollouts.
- Maintain shared calendars, task boards, and project documentation.
Client & Account Support
- Join client meetings with account leads to track action items and next steps.
- Communicate directly with clients about tasks you own, such as social content, email drafts, status updates, and timelines.
- Support account leads in coordinating deliverables and maintaining strong, responsive client relationships.
What We’re Looking For:
· Exceptional writing skills (clear, concise, and correct) with the ability to internalize and write in multiple clients’ distinct voices.
· A proactive content mindset: you generate ideas, follow them through, and take pride in every word that goes out the door.
· 1–4 years of experience in marketing, communications, social media, or agency work.
· Comfortable with Canva, social scheduling tools, and major email marketing platforms.
· Solid organizational and project-management abilities; you keep multiple projects moving without dropping details.
· Confidence communicating directly with clients and internal team members.
· Curious, proactive, and excited to learn new tools and disciplines.
