Location: San Francisco, CA (in-person 1-3 days/week)
Salary: $120,000-$160,000
About the Role
You’re a marketer who builds, not just optimizes. You develop the strategy, write the copy, run the experiment, read the data, and iterate as you learn more. You're looking for a role where you get to build the growth engine from scratch, not inherit someone else’s.
Textio just launched Lavalier out of beta, the AI co-pilot for interviewing, and we’re shifting into product-led growth. As our Growth Marketing Manager, you’ll partner with the VP of Marketing to own our growth strategy and the execution that gets the right people to Lavalier, drives signups, and converts them into customers. Then you’ll build the systems that make it repeatable.
We need someone who can own acquisition end-to-end: the strategy, the storytelling, the creative, the experiments, and the measurement. Growth at this stage requires equal parts strategy and execution.
What You’ll Do
- Define the growth motion from scratch. Identify what channels, experiments, and metrics actually matter for Lavalier right now.
- Own storytelling across every acquisition channel. Email, paid social, organic social, SEO/AEO, and sponsored content like newsletter partnerships: writing the narratives, creating the ad concepts, and driving the strategy that gets recruiters and TA leaders to discover Lavalier.
- Write, a lot, and at a very high bar. Ad copy, email sequences, landing pages, blog posts, social content. You care about every word because you know your audience will too.
- Create ad concepts and bring them to life. Develop creative concepts for paid and organic campaigns, including video for social in partnership with a video lead. Collaborate with a designer to get polished work out the door, fast.
- Use AI to accelerate what’s possible in growth. You’ll use AI tools across your workflow to move faster and do more, while holding a high quality bar on everything that ships.
- Optimize the path from first click to paid conversion. Continuously improve our website and landing pages for conversion and engagement.
- Run experiments end-to-end. Design, execute, and measure marketing experiments to drive acquisition and conversion. Test messaging, targeting, and creative, then iterate based on what works.
- Build the measurement layer. Define what “good” looks like for growth metrics at this stage. Analyze channel performance and make data-driven decisions, even when the data is imperfect.
- Work across tools like PostHog, HubSpot, and Webflow to manage campaigns, track performance, and optimize the funnel.
What We’re Looking For
- 5+ years in growth marketing, with hands-on experience in PLG and freemium models
- Strategic and hands-on in equal measure. You can develop a channel strategy or quarterly plan, then write the ad copy, build the landing page, and analyze the results yourself. You run experiments end-to-end with your own point of view on what to try next.
- Exceptional communicator, written and verbal. Sharp, specific, human copy that makes people pay attention. Equally compelling in Slack, in a brief, in a room with executives, or on stage. You distill complexity into clear recommendations and build influence across teams.
- Creative with high standards. You can concept a campaign, not just optimize one. You think in stories and angles, collaborate with designers and video creators, and hold everything you ship to a bar you’re proud of.
- You’re continuously developing your knowledge of of SEO/AEO, SEM, social platforms, and marketing analytics tools
- You can dig into data, extract the insight, and turn it into a story. You don’t just report numbers, you find the narrative that makes them actionable.
- You naturally see what the business needs and take initiative. You notice the opportunity, prioritize it, and make it happen.
- Experience marketing to recruiters or TA leaders is a strong plus. You understand their world, their language, and what makes them skeptical.
What's special about this role?
You're joining just as Lavalier launches out of beta and shifts into product-led growth. There's no pre-baked playbook, no inherited dashboards, and no "just run these campaigns" mandate.
You'll define what growth looks like, then build the systems to make it real.
This role is special because:
- You're not optimizing an engine, you're building it
- You'll own storytelling, creative, and experimentation across every acquisition channel
- You'll use AI to accelerate what's possible in growth, not just do what's expected
- You'll have real ownership, autonomy, and a seat at the strategy table
- What you build will compound into systems the company uses for years
If you're excited by ambiguity, fast learning cycles, and turning raw signals into momentum, this role will feel energizing.
What you'll gain in this role
This is a rare opportunity: a foundational growth role at the exact moment when everything is being built for the first time.
- You’ll define the first real growth motion for a product that’s just hitting the market
- You’ll use AI to push what’s possible, not just do what’s expected
- You’ll see the full arc from first click to paid conversion, and shape every step
- You’ll have real ownership, autonomy, and a seat at the strategy table
- What you build will compound into systems the company uses for years
You’ll gain rare experience building a growth system that reliably attracts, activates, and converts the right users.
About Textio
Textio builds tools that help high-growth companies recruit and develop high-performing teams. Our latest product, Lavalier, is an interview intelligence platform that helps teams plan, run, and evaluate interviews with AI-powered questions, transcription, and structured summaries.
People leaders at Bloomberg, Cisco, Johnson & Johnson, Samsung, and Spotify choose Textio. Named to Fast Company’s Most Innovative Companies, the Fortune Impact 20, Forbes AI 50, and CNBC Disruptor 50.
Try Lavalier in your next interview: lavalier.ai
Textio embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Textio will provide reasonable accommodation for individuals with disabilities participating in the application or interview process, performing essential job functions, or receiving employment benefits. Contact recruiting@textio.com or (206) 492-8337 ext. 785 for accommodation requests.
