Reejig is the Work Operating System for the AI powered enterprise.
We give companies a complete, validated view of their work by mapping every role, task, skill, and workflow. With this intelligence, we redesign how work should flow, surface where automation creates the highest leverage, and recommend the right AI agents for the enterprise. Every change is measured and tied to real operational and workforce impact.
Inside Reejig, we build the same future we sell. We are developing our own AI powered workforce that supports our teams and our customers.
This is a place for builders who want to help define how work will operate in the AI era.
The Role
The founder brand is one of Reejig's most important assets. It lives across every channel our audience lives on — LinkedIn, X, YouTube, podcasts, Substack, short-form video, live stages — and it shows up a little differently on each one.
This role owns the execution of the founder brand across all of those channels. You are not posting to a calendar. You are helping shape how a category gets defined, in real time, in public.
This is a dedicated founder brand role. Reejig's company-branded social channels are run by the Content & Brand team and are separate from this role.
What you will own:
The founder brand, across every channel
- LinkedIn. Daily cadence. Short, direct, polarising hooks. Under 200 words. No emojis, no hashtags, no bullet points. This is our primary channel and the one that has to be perfect.
- X. Different voice, different rhythm. Sharper, faster, more builder-coded.
- YouTube and short-form video. Long-form interviews, keynote cutdowns, and native short-form for Reels, Shorts, and TikTok. You will help stand up the video workflow end to end — capture, edit, publish, iterate.
- Podcasts and audio. Pitch, book, prep, and amplify. Every podcast appearance is a content asset — you help make sure it becomes three or four.
- Substack, newsletter, and long-form. Where the most engaged audience goes deeper. You help shape the ideas that do not fit in a post.
- New channels we haven't picked yet. You will help us decide where to show up next, and move on from the channels that are not working.
The core craft
- Hooks. The first line decides everything. You are obsessed with what makes someone stop scrolling, and you can write ten hooks for the same idea before you pick one.
- Writing. You can write in the CEO's voice so well that she publishes with minor edits. That is the bar. It takes listening, pattern recognition, and attention to what lands.
- Storytelling. Every post, video, and clip has a story underneath it. You find the story in a customer moment, a product decision, a conversation — and you tell it in the format the channel rewards.
- Recording and capture. You are comfortable behind a camera and in front of one. You know how to set up a shot, run the audio, and capture a founder mid-thought without killing the moment. A phone and a clip-on mic count.
- Moments. The founder is in meetings, on stages, in customer rooms, on planes. You are the one who sees the moment worth capturing, captures it, and ships it quickly, before the thinking goes stale.
What good looks like at 90 days
- Daily LinkedIn cadence is running at a quality bar the CEO is happy with.
- You can write a post in the CEO's voice that she publishes with minor edits.
- A multi-platform content workflow is live, with a weekly rhythm on each channel.
- You are travelling with or shadowing the CEO at key moments, capturing live.
- At least one CEO video clip is shipping per week.
- You have identified and are tracking 50+ ICP executives engaging with our content.
Who you are
- 2+ years in social media, content, or communications — ideally at a B2B SaaS, AI, or infrastructure company, or working directly with a founder.
- A strong writer with a point of view on what makes great content, and enough judgement to adapt your voice to someone else's.
- Comfortable recording, capturing, and editing. As happy with a camera and a clip-on mic as with a blank page.
- You understand that different channels reward different styles, and you enjoy writing natively for each.
- Self-directed. You like helping decide what to post, not just executing someone else's plan.
- Comfortable with enterprise and executive audiences. You know who you are writing for.
- Bonus: short-form video editing (CapCut, Descript), podcast production, prior founder-brand experience, or published writing of your own.
What you will not be doing
- Running a long content calendar for approval theatre.
- Writing safe, neutral posts designed to offend nobody.
- Chasing follower counts as a success metric.
- Managing Reejig's company-branded social channels (those sit with the Content & Brand team).
- Managing external agencies (we are building this muscle in-house).
Why This Matters
Reejig is at a point of real inflection. We are building a company that will reshape how organisations operate in the AI era. The people who join now are not stepping into a role, they are stepping into a chance to build something with scale and long term impact. If you want work that changes your career and creates meaningful equity upside, this is the moment.
