The Senior Email Development Manager for Tennis Channel will play a key role in nurturing subscriptions and driving engagement through personalized, data-driven email and CRM campaigns. This role focuses on the execution of B2C/D2C communication but will have a direct influence on strategy and optimization of customer journeys in support of our wider business goals — connecting tennis fans with live and on-demand tennis — as well as maximizing viewership and loyalty. Ideal candidates will have hands-on experience with Braze or a similar Email platform (eg, Salesforce Marketing Cloud, Sailthru, Hubspot, etc)
This role is onsite and located at our Santa Monica office.
In this role, you will:
- Build, test, and deploy one-off email campaigns, journeys, and newsletters. HTML/CSS experience a plus but not required!
- Verify emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
- Support the CRM Director in refining personalization strategies, audience segmentation, and targeting to increase engagement and conversion.
- Collaborate with the Editorial team to develop templates for new and pop-up newsletters. Craft weekly newsletter based on copy and imagery provided by Editorial. On a weekly basis, translate Editorial copy into compelling subject lines,
- Work closely with Growth Marketing to create thoughtful, timely cross-channel messaging.
- Build automated customer journeys (welcome, winback, churn mitigation, etc) to drive engagement throughout the subscriber lifecycle.
- Leverage insights from customer behavior and campaign data to refine audience segmentation, email frequency, and content strategy.
- Contribute to the evolution of a unified CRM strategy that both deepens and expands a subscriber’s relationship with tennis.
- Collaborate with Creative team to request imagery and ensure emails continue to meet brand guidelines. Establish best practices for ticketing requests & requirements.
- Maintain accuracy of email calendar within Airtable.
- Monitor A/B tests and report findings; recommend data-driven optimizations.
Qualifications:
- 5+ years of CRM or email marketing experience, preferably in a subscription-based industry
- Proficiency with a leading ESP (Salesforce Marketing Cloud, Braze, Hubspot, Sailthru, etc) required
- Strong preference for candidates with Braze experience
- Strong understanding of email automation, segmentation, and dynamic content best practices
- Analytical mindset with ability to interpret campaign metrics and translate insights into action
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously
- Curious, data-driven, and motivated to create meaningful customer experiences
Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Tennis Channel
Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament — including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more — alongside live studio programming including its premier series, TC Live. Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game. The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices. Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $105,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
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