Location: Los Angeles, CA (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll be the hands-on owner of building, deploying, and improving the automated email journeys that move members from welcome to deeply engaged, to donors and recurring donors, as well as retention and win-backs. Reporting to the Lifecycle Management Director, you'll translate lifecycle strategy into flawlessly executed campaigns, surface performance insights, and continuously test your way to better results. If you're a skilled email practitioner who thrives on execution, loves digging into data, and wants their work to make a real impact, we want to hear from you.
Duties And Responsibilities
- Build and deploy lifecycle email journeys across the full membership funnel — welcome series, onboarding, engagement, renewal, and winback — in partnership with the Director of Membership Programs
- Manage day-to-day execution of all lifecycle email campaigns, ensuring accurate segmentation, on-time deployment, and flawless QA across every send
- Maintain and continuously improve audience segmentation to deliver relevant, personalized messaging based on member behavior, tier, tenure, and engagement signals
- Write or collaborate on email copy that is clear, conversion-driven, and consistent with PragerU's voice across all membership tiers
- Execute A/B tests on subject lines, CTAs, content, and send cadence — documenting results and applying learnings to improve performance over time
- Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs
- Identify trends and anomalies in campaign data and proactively surface optimization recommendations
- Coordinate with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief
- Maintain organized documentation of all active journeys, campaign calendars, and test histories
Successful Candidates Will Possess
- 3–4+ years of hands-on email marketing experience with direct ownership of lifecycle or CRM campaigns — experience in subscription, membership, or nonprofit email programs strongly preferred
- Proven proficiency with a major ESP (Klaviyo, Salesforce Marketing Cloud, Iterable, Braze, or similar), including automation builders, segmentation tools, and reporting dashboards
- Strong analytical skills — comfortable pulling and interpreting campaign data, building performance reports, and translating numbers into clear, actionable recommendations
- Solid copywriting instincts with the ability to sharpen email copy that drives action
- A disciplined, organized approach to execution — this role manages multiple live journeys and campaigns simultaneously, and the details matter
- Experience running A/B tests and a clear understanding of how to design, measure, and apply test results
- Working knowledge of segmentation strategy
- A collaborative working style with strong communication skills — you'll work cross-functionally and need to keep multiple stakeholders aligned and informed
- Passion for PragerU's mission and an understanding of our audience — conservative-leaning, values-driven Americans who engage deeply with our content
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $80,000 - $95,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
