Our manufacturing client is looking for a B2B Marketing Specialist/Manager to join their team full-time. This is a fully onsite role in Minneapolis, Minnesota, and will have a required travel component for tradeshows.
This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products. The role includes managing secondary and primary research (such as NPS surveys), shaping product positioning and messaging with product managers, and creating marketing materials like presentations, case studies, and white papers. The role also leads the planning and execution of tradeshows and events, overseeing logistics, booth setup, communications, and post-event lead management. Digital responsibilities include managing online campaigns, producing web and social content, and supporting website updates. Additionally, the position coordinates PR efforts, media planning, editorial opportunities, and advertising activities in collaboration with agencies and publishers.
Essential Job Duties and Responsibilities
Market Research
" Manage, review, distill and house secondary research including market dynamics, trends and forecasts.
" Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.
Product Marketing
" Collaborate with team to develop and refine positioning and value propositions.
" Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums.
" Develop case studies, application stories, testimonials and white papers working with SMEs.
Event Coordination
" Lead coordination efforts for tradeshows, conferences, events and sales meetings.
" Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners.
" Keep all stakeholders and participants informed in advance, during and post-show.
" Upload leads to C4C and track sales conversions from sales inputs.
Digital Communications
" Create and execute on-line marketing campaigns.
" Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments.
" Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content.
" Collaborate on website initiatives/back-end development projects with IT support as needed.
PR, Editorial and Advertising initiatives
" Organize media planning in collaboration with agencies.
" Lead PR initiatives in collaboration with agencies.
" Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency.
" Coordinate advertising efforts directly with publishers and with the agency.
Education and Experience Requirements
" Bachelor's degree in marketing, Engineering, or a related field.
" 5+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment.
Preferred Skills and Abilities
" Strong understanding of technical products and ability to communicate complex concepts clearly.
" Proficiency in marketing automation tools and analytics platforms.
" Excellent written and verbal communication skills.
" Ability to work cross-functionally and manage multiple projects simultaneously.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events.
Email Your Resume In Word To
lmadden@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : LM10-1988461 -- in the email subject line for your application to be considered.
Lauren Madden - Recruitment Strategist
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
This job was first posted by Creative Circle on 06/01/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
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