The California Post is seeking a Social Media Manager to help execute the Page Six Hollywood social strategy as we expand to California. This role will report into the Senior Director of Audience Development (California Post), working closely with cross-functional teams.
The Social Media Manager - Page Six Hollywood will help lead our Page Six Hollywood social strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our P6H branded social media content, and assisting the broader CAP social media team as needed with news, sports and opinion content. You will collaborate closely with editorial, video, design, marketing, and product teams to ensure a cohesive and engaging visual experience for our followers.
Reporting to the Senior Director of Audience Development, you will have a significant impact on the success of this emerging business pillar.
Responsibilities:
- Oversee Page Six Hollywood social strategy by growing top of funnel brand awareness and driving newsletter signups
- Own the process of creating social creator videos to promote the newsletter, podcast and the social profiles of the the Page Six Hollywood staff
- Collaborate with audience development, video and editorial teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with brand goals, driving content engagement and sign ups.
- Interpret data to inform strategies and decision-making.
- Ensure consistent, correct, and up to date data reports on an ongoing basis and for campaigns and special events as needed.
- Implement, manage, track and report on social campaigns across networks including but not limited to Meta and Tiktok, with a focus on ROI.
- Manage social media inquiries from sales and branded content teams, ensuring timely responses.
- Work seamlessly with editorial, video, design, marketing and product teams to align visual content, enhancing individual brand initiatives.
- Innovate content presentation on social media, experimenting with formats and interactive elements for engaging graphics and videos that showcase P6H content.
- Maintain up-to-date proficiency in social media tech and best practices, adapting to tools, algorithms, and platform advancements.
- Track and report on internet trends.
- Proactively engage the audience with timely, trend-inspired content that resonates within the entertainment realm.
- Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration.
Responsibilities of this position may adjust with strategy changes.
Qualifications:
- At least 5 years of experience managing multiple social media accounts for a major publisher or brand.
- Extensive experience with organic marketing and campaign management.
- Paid marketing experience a plus.
- Knowledge of micro and macro digital media trends and emerging platforms.
- Proven ability to think strategically and translate strategic goals into actionable social media plans that drive subscriber-focused results.
- Ability to multitask, balance priorities and thrive in a fast-paced environment, quickly adapting to changing trends and leveraging them to enhance social media strategies.
- Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data.
- Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement.
- Familiarity with Adobe Suite and Meta Business Suite
- Ability to be both a self-starter and team player who exhibits strong interpersonal and communication skills.
- Photo and video editing experience and excellent writing and copy-editing skills
- Highly organized with exceptional attention to detail.
Note: This role will be expected to come into the office 5 days a week. The shift schedule for this position will be Monday-Friday, 9 a.m.-5 p.m. PST.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation
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Base Pay Range: 75,000 - 85,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
