About the Company
Famous Smoke Shop is one of the most established names in the premium cigar industry, with roots dating back to 1939. Based in Easton, Pennsylvania, the company operates across retail, e-commerce, catalog sales, media content, and hospitality through Leaf Restaurant & Cigar Bar. Famous Smoke Shop is known for its extensive cigar selection, customer-focused service, educational content, and strong presence in the cigar community.
About the Role
The Marketing Content Writer / SEO Copywriter is responsible for creating engaging, customer-focused content across multiple marketing channels. This role combines content writing, SEO optimization, brand storytelling, and promotional copywriting to support e-commerce growth, customer engagement, and brand awareness. The successful candidate will create website content, product descriptions, landing pages, blogs, email campaigns, SMS marketing, social media content, catalogs, video scripts, and promotional materials while ensuring consistency in brand voice and messaging.
Responsibilities
- Competitive salary and comprehensive benefits package.
- Medical, dental, and vision insurance.
- 401(k) with company matching contributions.
- Paid time off (PTO) and paid holidays.
- Health Savings Account (HSA) options for eligible plans.
- Stable full-time employment schedule.
- Opportunity to work for a long-established and growing company.
- Collaborative work environment with exposure to multiple business functions.
- Professional development and career growth opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, Creative Writing, or a related field preferred.
- Minimum 3 years of experience in content writing, copywriting, marketing communications, or editorial roles.
- Experience writing for e-commerce, retail, consumer products, or direct-to-consumer brands preferred.
- Strong knowledge of SEO writing and optimization techniques.
- Portfolio or writing samples required.
- Ability to manage multiple projects in a fast-paced environment.
- Knowledge of premium cigars or lifestyle marketing is an advantage but not mandatory.
Required Skills
- Content & Copywriting
- Strong copywriting and content creation abilities.
- Product storytelling and brand messaging expertise.
- Ability to write persuasive promotional and marketing content.
- Experience creating long-form and short-form content.
- SEO & Digital Marketing
- SEO copywriting and on-page optimization.
- Keyword research and integration.
- Understanding of search intent and organic search strategies.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
- Communication & Collaboration
- Excellent written and verbal communication skills.
- Strong editing and proofreading capabilities.
- Ability to collaborate with marketing, design, development, and merchandising teams.
- Effective time management and project prioritization.
- Technical Skills
- Experience with Microsoft Office Suite.
- Familiarity with project management platforms such as Jira and proofing tools like Ziflow.
- Understanding of email marketing, social media, e-commerce, and content management systems.
Why This Role is Attractive for Content Writers
This position offers an excellent opportunity for content writers and SEO professionals to work on diverse content formats, including blogs, product pages, email campaigns, social media, and brand storytelling. It combines creative writing with digital marketing, making it ideal for candidates looking to build expertise in content strategy, SEO, e-commerce, and customer engagement.
Equal Opportunity
Famous Smoke Shop-PA, Inc. and Cigar Works, LLC are committed to providing equal employment opportunities to all employees and applicants. The company fosters a diverse and inclusive workplace and does not discriminate based on race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable laws.
